Episodes

Welcome one of my longtime inspirations and educators in this beauty industry, Shelley Hancock! Shelley has been affectionately named "The Gadget Gal" by her clients and students because she has made it her mission to provide you with top quality equipment and service for your skincare treatment room. With 33 years in the business, Shelley is an esthetician, former day spa owner, and not the passionate distributor of skincare equipment. This "Machine Queen" is determined to spread quality educat...

Are you truly THE GO-TO Sugaring Pro in your town? If not, what's holding you back? Our guest, Maxine Drake, founder of Esthetician Beauty Academy, the Beauty Business Summit, and creator of the Esthetician Inner Circle...joins us in this episode to help you answer the burning question of how to be THE ONE clients seek out to Sugar them. How do you KNOW if you are truly THE BEST? Is your Marketing truly getting your work out? What holds you back from really becoming THE choice for sugar in y...

This is a JAM PACKED episode with rapid fire knowledge bombs to help you build your sugaring business. Shannon and Wik fill almost an entire hour with uninterrupted marketing ideas for Sugaring professionals and actionable steps to not only get new clients but keep them coming back for more! Wik is an expert in helping beauty business owners create wealth. His passionate style and inspirational attitude are infectious! We invite you to join the Facebook group Marketing Ideas for Estheticians t...

Kenesha Coleman, The Beauty CPA is back with another jam packed episode where she drops the knowledge bombs! In this episode, we go over: Episode #3 Knowing your Beauty Business’ Numbers The importance of knowing your business’ numbers Be aware of the financial health of your business Make sound business decisions Use the numbers as a tool to strategically grow It all starts with Bookkeeping You can’t manage what you don’t track What is bookkeeping? Knowing the “story...

Welcome to Season 3! Thousands of downloads and happy listeners have taken a listen to our little podcast! I am honored to be a part of this sugaring industry and inspire you on your journey! Last year was a doozy, wasn't it? Well, this year, we are gonna get Sweet & Strong...its not just a cute slogan...the words will hold such power for 2021! NEED MORE SUGARY INSPIRATION? Get Your Sugaring Business Found and Network with the Sugaring Industry by Joining The SugarNetwork and tagging your ...

Spend some time with your host, Shannon the SugarMama where she dives into the mental side of being a sugaring professional. In this episode, she guides you through understanding that once you shut that treatment room door, sugaring is more than just your technique it encompasses all of the senses for your clients. Clients tend to open up and dump their emotions into the room...and YOU need to know how to not absorb those emotions. Shannon helps you to understand how to create not only a safe...

This is such an exciting time to be a Body Sugaring professional! In order to make sure your skills are as sharp as can be and your business skyrockets in the years to come, this episode will be a big help! NEED MORE SUGARY INSPIRATION? Get Your Sugaring Business Found and Network with the Sugaring Industry by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG! To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more k...

Now that you have (or your business has) decided how to categorize yourself as an employee or an independent contractor, its time to get PAID! In Part Two of this Series, Kenesha and Shannon explore how to make sure you get paid properly depending on your business. Working smarter to be strong and sweet in 2021!! What is an Independent Contractor or Self-Employed Beauty Professional? You are the business owner May receive Form 1099 from salon/spa owner or you are receiving monies from ...

This is the 1st of a 3 part series to help you on your journey to Sugar Business Sweet Success! Whether you are new to the beauty industry or a seasoned pro, our goal is to guide you to make good decisions with your finances. In this episode you will learn: Episode 1: Employee or Independent Contractor Category of Workers in a Salon/Spa Employee Straight Hourly Wage or Salary Commission Hybrid Receives Form W-2 from employer Income and payroll taxes are withheld Employer ...

It is always inspiring to listen to the stories of those who are rockin' in this Sugaring business! Especially, when they find Sweet Success so quickly into starting their careers! Meet Porche Copeland. Dynamic business owner, mother, and Sugaring professional who is THRIVING despite all of the challenges 2020 has dealt us! She is a force to be reckoned with and we are honored to include her on our list of Sweet Success stories! She is the owner of Luxe Beauty Bar and Spa after only 1.5 years ...

We all know how important exfoliation is to keep the skin smooth and healthy in between sugaring appointments. What you use to exfoliate is critical to a proper homecare routine! Listen in to how Shannon uses the mitts in her treatment room daily. Meet Steve Landi, Director at Supracor. He has been supporting our industry for the last 17 years by providing a safe, effective and hygienic way to estheticians to retail to their clients. Any client you have that has a cheap loofah ball hanging fro...

Sugar Babes! This is not your average episode of The Sugar Show. We have officially LAUNCHED a whole new sweet world for all of you. I introduce to you...The Sugar Network! 6 years ago I was teaching tableside and saw a need to reach esties all over the US (and international) so we I created iSugar University to provide consistent theory and technique through our Basic Certification course. Last year, we expanded our offerings by sharing advanced courses and the SugarTribe membership...

The Sugar Show is bringing you another episode of sweet success stories! These stories highlight fellow successful sugar pros to give you inspiration in growing your sugar biz. Meet Hayden Snyder, owner of Down South Sugar Co.! She is the true definition of what a boss babe is! At just 23 years old, she has built her successful sugar business in a small town where most didn't know what sugaring is. By spreading her love for sugaring and educating clients on making the sweet switch, Hayden ...

Have you been looking for different services to compliment your Sugaring Business? Maybe you've been thinking about adding another lucrative, less time consuming, additional treatment to pamper your clients. Consider Spray Tanning! Meet Kelly Callaghan! In this episode, she is sitting down with us to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level. Kelly is an industry trailblazer who notoriously started...

Today we welcome Tajina Rocke, successful sugarist and owner of Bare Bodies Sugaring, located in New York! ⁠ ⁠Tajina dropped amazing knowledge and advice for up and coming Sugar Pros and spoke about how she began her journey as a Sugarist. From switching career paths, to now growing and thriving in her own sweet salon, Tajina wants to expand even more and is ready to help inspire other sugar pros to do the same. ⁠ ⁠ "After leaving the banking industry, I decided to pursue my passion in skincare ...

This week's episode on The Sugar Show features Jason Daase from SugarSMAC! ⁠ Jason sat down with us to share all about the company's mission, and also a very hilarious story about how his passion grew to be on board with the sugaring industry. Jason takes pride in making customer service his main priority , and it shows through the way he speaks about his love for SugarSMAC. J⁠ason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring com...

**SugarMama note: It is with great sadness that I update this episode with the news of Karen's passing. She was an amazing educator and genuine friend to all in the skincare industry. While she is greatly missed, her words live on in podcasts like these and we chose to keep the episode published so you all can learn from a great teacher.** 2020 was a doozy of a year and navigating the ever changing rules and regulations has been a challenge. In this episode of the SugarShow, we introduce y...

On this episode, we welcome Kenesha Coleman, The Beauty CPA! She owns Coleman Tax and exclusively supports beauty professionals. Listen to find out more about Kenesha’s background and experience! Today, we dive into tax planning! Here is the key, tax planning should be throughout the entire year to avoid people scrambling for their documents. Plus, any deductions that you are trying to receive must take place during the year. You can’t earn more deductions once the year is complete. There ...

A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that! Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation--to educate and provide information for clients whi...

This episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law. When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he realized how many people in business had questions. So, he started a law firm to fill the need in order t...

Aaahhhh Summer. Sunshine, beaches, bikinis...and beautifully smooth skin. Music to an estheticians ears! This is the busiest hair removal season for the beauty industry and the best time to build your clientele. Seasoned sugarists know they have a consistent tool to bring clients in the door no matter what time of year--even the hot summers. After 10 summers in the treatment room in hot California, here are my tips for keeping you and your clients cool and perfectly smooth. 8 Musts for Sum...

On today’s podcast, we welcome Annie Mayo with Advanced Mineral Makeup. Advanced Mineral Makeup is more than makeup. In fact, it is so much more that the work “makeup” shouldn’t even be used. It is a skin treatment that colors skin. And the best part, it is the perfect addition to an after-sugaring treatment! Advanced Minerals are made up of just that—minerals! These minerals are bacteria fighting, skin calming, inflammation fighting wonders. Annie suggests adding this as a finishing touch to...

Welcome to our first ever LIVE SugarShow! This will be a new format so we can reach more sugarists with our message of Sweet Success! Shea has been a renowned Esthetician in Boise, Idaho since 2010. She is the owner of SUGAR & BLO, a Sugaring Studio and Blow Dry bar. She is an Advanced Educator with Sweet & True Sugaring, holding classes regularly in Meridian, Idaho and traveling for trade shows to educate estheticians on sugaring techniques around the U.S. Her expert approach teaches industry ...

Every day, our clients are becoming more and more stressed...from social pressures, work expectations, or even just traffic frustrations. An appointment to get hair removed can normally add to that stress...unless you have listened and incorporated the techniques by the dynamic Gaynor Farmer-Katics of Enhanced Touch Massage! In this episode, Gaynor guides through ideas to help us create a relaxing environment for our clients. An experience that will take our clients stresses away, even just for ...