Guest Interview Episodes

Welcome to our Sugar & Soul Series guest, Jennifer Weir, Certified Life Coach and Host of the Starting From Perfect Podcast! In this episode, we focus on our loved ones and how to help them understand our business. Sometimes we find ourselves with family or friends who just don't understand what we do and come off as unsupportive. Instead of experiencing conflict, Jen and Shanno will help you to understand their concerns and perspective and really helps us develop a "manual" for how to support ...

Now more than ever, it is important to take advantage of opportunities to expand your streams of revenue. Join the SugarMama and Peter Marchese, Managing Partner of AMP Medical Products, to discuss how sugar pros can AMP up their retail sales with medical-grade products! You may not have realized that private-label, medical-grade pre and post care product lines are within reach for your sugaring and aesthetic business. AMP Medical Products is an easy, efficient, and cost-friendly way to impleme...

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? We want to help estheticians, cosmetologists, sugaring professionals and beauty babes feel confident knowing that the brand they are building is available and protected, so you can sleep at night knowing that you don’t have to be afraid of a cease and desist letter. In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss th...

Welcome one of my longtime inspirations and educators in this beauty industry, Shelley Hancock! Shelley has been affectionately named "The Gadget Gal" by her clients and students because she has made it her mission to provide you with top quality equipment and service for your skincare treatment room. With 33 years in the business, Shelley is an esthetician, former day spa owner, and not the passionate distributor of skincare equipment. This "Machine Queen" is determined to spread quality educat...

Are you truly THE GO-TO Sugaring Pro in your town? If not, what's holding you back? Our guest, Maxine Drake, founder of Esthetician Beauty Academy, the Beauty Business Summit, and creator of the Esthetician Inner Circle...joins us in this episode to help you answer the burning question of how to be THE ONE clients seek out to Sugar them. How do you KNOW if you are truly THE BEST? Is your Marketing truly getting your work out? What holds you back from really becoming THE choice for sugar in y...

This is a JAM PACKED episode with rapid fire knowledge bombs to help you build your sugaring business. Shannon and Wik fill almost an entire hour with uninterrupted marketing ideas for Sugaring professionals and actionable steps to not only get new clients but keep them coming back for more! Wik is an expert in helping beauty business owners create wealth. His passionate style and inspirational attitude are infectious! We invite you to join the Facebook group Marketing Ideas for Estheticians t...

Kenesha Coleman, The Beauty CPA is back with another jam packed episode where she drops the knowledge bombs! In this episode, we go over: Episode #3 Knowing your Beauty Business’ Numbers The importance of knowing your business’ numbers Be aware of the financial health of your business Make sound business decisions Use the numbers as a tool to strategically grow It all starts with Bookkeeping You can’t manage what you don’t track What is bookkeeping? Knowing the “story...

Now that you have (or your business has) decided how to categorize yourself as an employee or an independent contractor, its time to get PAID! In Part Two of this Series, Kenesha and Shannon explore how to make sure you get paid properly depending on your business. Working smarter to be strong and sweet in 2021!! What is an Independent Contractor or Self-Employed Beauty Professional? You are the business owner May receive Form 1099 from salon/spa owner or you are receiving monies from ...

This is the 1st of a 3 part series to help you on your journey to Sugar Business Sweet Success! Whether you are new to the beauty industry or a seasoned pro, our goal is to guide you to make good decisions with your finances. In this episode you will learn: Episode 1: Employee or Independent Contractor Category of Workers in a Salon/Spa Employee Straight Hourly Wage or Salary Commission Hybrid Receives Form W-2 from employer Income and payroll taxes are withheld Employer ...

We all know how important exfoliation is to keep the skin smooth and healthy in between sugaring appointments. What you use to exfoliate is critical to a proper homecare routine! Listen in to how Shannon uses the mitts in her treatment room daily. Meet Steve Landi, Director at Supracor. He has been supporting our industry for the last 17 years by providing a safe, effective and hygienic way to estheticians to retail to their clients. Any client you have that has a cheap loofah ball hanging fro...

Have you been looking for different services to compliment your Sugaring Business? Maybe you've been thinking about adding another lucrative, less time consuming, additional treatment to pamper your clients. Consider Spray Tanning! Meet Kelly Callaghan! In this episode, she is sitting down with us to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level. Kelly is an industry trailblazer who notoriously started...

This week's episode on The Sugar Show features Jason Daase from SugarSMAC! ⁠ Jason sat down with us to share all about the company's mission, and also a very hilarious story about how his passion grew to be on board with the sugaring industry. Jason takes pride in making customer service his main priority , and it shows through the way he speaks about his love for SugarSMAC. J⁠ason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring com...

**SugarMama note: It is with great sadness that I update this episode with the news of Karen's passing. She was an amazing educator and genuine friend to all in the skincare industry. While she is greatly missed, her words live on in podcasts like these and we chose to keep the episode published so you all can learn from a great teacher.** 2020 was a doozy of a year and navigating the ever changing rules and regulations has been a challenge. In this episode of the SugarShow, we introduce y...

On this episode, we welcome Kenesha Coleman, The Beauty CPA! She owns Coleman Tax and exclusively supports beauty professionals. Listen to find out more about Kenesha’s background and experience! Today, we dive into tax planning! Here is the key, tax planning should be throughout the entire year to avoid people scrambling for their documents. Plus, any deductions that you are trying to receive must take place during the year. You can’t earn more deductions once the year is complete. There ...

A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that! Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation--to educate and provide information for clients whi...

This episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law. When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he realized how many people in business had questions. So, he started a law firm to fill the need in order t...

On today’s podcast, we welcome Annie Mayo with Advanced Mineral Makeup. Advanced Mineral Makeup is more than makeup. In fact, it is so much more that the work “makeup” shouldn’t even be used. It is a skin treatment that colors skin. And the best part, it is the perfect addition to an after-sugaring treatment! Advanced Minerals are made up of just that—minerals! These minerals are bacteria fighting, skin calming, inflammation fighting wonders. Annie suggests adding this as a finishing touch to...

Every day, our clients are becoming more and more stressed...from social pressures, work expectations, or even just traffic frustrations. An appointment to get hair removed can normally add to that stress...unless you have listened and incorporated the techniques by the dynamic Gaynor Farmer-Katics of Enhanced Touch Massage! In this episode, Gaynor guides through ideas to help us create a relaxing environment for our clients. An experience that will take our clients stresses away, even just for ...

This episode is one that goes into the MUST LISTEN TO list for the week! Kirsten Foss is a brilliant Business Coach and helps both estheticians and spas get clear on their goals for their businesses. In this episode we discuss: the pros and cons of going out on your own as a solo esthetician versus working as an employee. what you should be focusing on to make the most out of being an employee how you can develop your own business and step into your own personal leadership as an employ...

Its time to take your sugaring services to the next level! Richard Maher, National Educator for LightStim is with us on the SugarShow to offer just that...using LED post sugaring treatment will enhance your clients' experience and create a loyalty not only because of the great results but the extra care you put into your services. A bit about Richard: He is an award-winning massage therapist and esthetician with near 15 years of expertise in beauty, wellness, and education. Currently residing i...

Shannon and Daniela have the most real heart to heart conversations and this one doesn't disappoint! We get down to talking about why people don't talk about money, and why they absolutely should when it comes to their success in business. Daniela is all about systems and having a plan in place...this episode will dive deep and help sugar professionals learn to not be afraid of their business numbers, but rather embrace them so they can grow. Daniela's zone of genius is numbers and strategy. Sh...

You know when you just click with someone...and you want to make sure everyone has a chance to meet them too? I have spent quite a bit of time with Mabel over the last few years, and truly she is one of the classiest women I know! She has a beautiful story about how she began in the beauty industry and was intrigued about finding a better way for hair removal than wax! In the SugarTribe we have links to discounts AND an unboxing of Tapira products so you can see first hand what the products a...

If you think ASCP is just skincare insurance, think again! Meet Tracy Donley, Executive Director and Emily Morgan, Membership Program Manger, who guide us through all the amazing tools they provide to make sure you have a long and prosperous career! Learn about their magazine Skin Deep, technique videos from industry experts (keep your eye out for the sugaring videos!), Career Toolkits, custom websites, marketing bundles and sooo much more! It is vital to your career to have a membership w...

What an honor it is to have Morag Currin, a pioneer in the field of Oncology Aesthetics on the show. Morag is the founder of Oncology Training International and our go-to for any questions we have as it relates to proper education on hair removal for not only cancer patients and survivors, but all health-challenged skin types. In this episode we discuss: 1) Dispelling the myths of Aesthetics & clients with a history of cancer 2) The difference between using the term Esthetics & Aesthetics 3) Th...