Trademark attorney Joey Vitale is back with groundbreaking updates every sugar professional needs to hear.

In this episode, Joey explains how the trademark landscape has shifted dramatically since his last visit—and why protecting your beauty business has never been more important.

✨ Key takeaways:

Why AI tools like ChatGPT can give misleading legal advice when it comes to trademarks.

How Google’s new blue verified checkmark in Gmail rewards trademarked businesses by boosting deliverability and credibility.

Smart naming strategies: why choosing unique, unexpected business names can unlock stronger trademark protection and branding power.

Multiple pathways to trademark protection—from DIY options to full-service legal support.

The digital revolution has made starting a business easier than ever, but it’s also created major risks for legitimate entrepreneurs. With Joey’s guidance, you’ll learn how to turn trademark registration from a “legal precaution” into a marketing superpower that helps your business stand out, stay protected, and build lasting trust with clients.

Whether you’re just opening your sugaring studio or running a thriving business, this conversation is packed with strategies to help you protect your brand and grow with confidence.

🔒 Ready to safeguard your sugar business? Dive in now and discover why trademark protection is no longer optional—it’s a competitive edge.