May 4, 2025

Georgia's Sweet Success Journey: A Sugar Pro's Path to Prosperity

Georgia's Sweet Success Journey: A Sugar Pro's Path to Prosperity
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Season 6

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What happens when a traumatic waxing experience leads to entrepreneurial triumph? Meet Georgia, a sugar professional who transformed her small-town Wisconsin beauty practice into a thriving business supporting her entire family.

Georgia's journey began with a horrifying waxing incident during her pregnancy that sent her to the emergency room and took months to heal. Searching for safer alternatives, she discovered sugaring—but found no practitioners within hundreds of miles. This gap in the market sparked her determination to become the solution her community needed. Starting with just $500 and a borrowed massage table, Georgia built her business jar by jar until she became the "sugar queen" of Eau Claire, Wisconsin. Her success has allowed her husband to stay home with their children while she supports the family through her passion for natural beauty treatments.

The conversation shifts to a hot topic affecting sugar professionals everywhere—the rise of laser hair removal franchises and at-home devices. Rather than viewing these developments as threats, Shannon and Georgia discuss how to reframe them as opportunities for collaboration. They explore the unique benefits of sugaring that laser can't replicate: effectiveness on all skin tones and hair types, natural ingredients, and the irreplaceable human connection that comes with the boutique sugaring experience.

For beauty professionals wondering how to navigate this changing landscape, this episode offers practical strategies: focus on skin benefits rather than just hair removal, create memorable experiences that laser clinics can't match, and build referral relationships with other beauty providers. As Shannon reminds us, "Lasers might be having a moment, but sugaring is a movement"—one rooted in holistic care, personal connection, and inclusivity for all bodies. Whether you're a seasoned sugar pro or considering entering the field, this candid conversation provides both inspiration and practical guidance for sustainable success in the evolving beauty industry.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!

00:00 - Meet Georgia: Educator and Sugar Pro

06:15 - From Cosmetology to Natural Beauty Journey

15:12 - Waxing Trauma and Discovering Sugaring

26:32 - Building a Sugar Business from Scratch

38:56 - Supporting a Family Through Sugaring

43:10 - Laser vs Sugaring: Competition or Opportunity?

50:36 - Creating Collaboration Instead of Competition

56:15 - The Future of Sugaring as a Movement

WEBVTT

00:00:00.701 --> 00:00:02.067
Hey, hey, beauty community.

00:00:02.067 --> 00:00:06.108
Shannon, your sugar mama, this episode of the Sugar Show is a good one.

00:00:06.108 --> 00:00:14.355
We're going to talk about lasers, because they are here and we need to know what the competition is all about.

00:00:14.355 --> 00:00:15.826
But I don't think it's competition.

00:00:15.826 --> 00:00:19.350
I think it's actually an opportunity, and we're gonna talk about that.

00:00:19.350 --> 00:00:38.563
And even more important than lasers is our beautiful, beautiful, beautiful educator, georgia, who is going to share with us her sweet success story and also fill our cups with just exactly how far she's come in this industry and give you a little inspiration.

00:00:38.563 --> 00:00:47.767
See you on the episode, miss Georgia, in Wisconsin.

00:00:47.767 --> 00:00:48.468
Hello girl.

00:00:48.968 --> 00:00:51.829
Hey Shannon, how's it going so good?

00:00:52.368 --> 00:00:52.750
So good.

00:00:52.750 --> 00:00:55.091
I you know it's so.

00:00:55.091 --> 00:01:01.594
It's so been so fun to watch your sweet success journey and we spent time live together in New York.

00:01:01.594 --> 00:01:07.096
I looked at Jodi, one of our other educators, and I was like, oh, we got to get her on the podcast.

00:01:07.096 --> 00:01:09.358
Like, you are the most fun.

00:01:09.358 --> 00:01:18.992
We had such a blast together and I knew you were a good educator and I knew you were a stellar student, but I did not know that you were as sassy and fun as you are.

00:01:18.992 --> 00:01:25.787
So I wanted to make sure that you were the first person after New York that I interviewed that you could share your story with with the world.

00:01:26.367 --> 00:01:27.049
so thank you.

00:01:27.049 --> 00:01:28.891
Thank you, shannon, I'm seriously honored.

00:01:28.891 --> 00:01:36.170
I can't even elaborate how fun it was to meet everybody and get my hands in sugar with literally everybody.

00:01:36.170 --> 00:01:59.766
Getting to see people in such different stages of their sugaring career or even getting to think about starting sugaring was just an awesome experience, and the amount of people that I hope we influenced and got to talk with and and share education and the importance of education, that's super awesome it's really motivating for you, right, because it really does it.

00:01:59.927 --> 00:02:06.262
It you realize how many people are sugaring also, which is cool, and then you can share some product information with them.

00:02:06.262 --> 00:02:11.443
But then the people that are like, oh I don't know what this is, you're like, how do you not know what sugar is?

00:02:11.443 --> 00:02:14.953
Right, you have to kind of adjust your conversation.

00:02:15.441 --> 00:02:27.990
But in the end it's so inspiring to see the people that are so motivated and excited about it, absolutely Even the people who had never heard it, and they're like, oh my gosh, what is that, why don't I know what that is?

00:02:27.990 --> 00:02:31.502
And getting to be like, oh my gosh, let me tell you about it.

00:02:31.502 --> 00:02:37.343
That was just so awesome, it felt so natural and I just was so excited to also see people excited about it too.

00:02:37.343 --> 00:02:43.150
It just really sparked something in me to continue and be like okay, let's go, let's talk about it.

00:02:44.175 --> 00:02:46.985
Then you want to hit the ground running when you get back and you want to teach everyone.

00:02:47.025 --> 00:02:49.270
Oh for sure, I'm like you on the street.

00:02:49.270 --> 00:02:50.763
Get in here, let's show you.

00:02:52.727 --> 00:02:53.729
Pulling people from the aisles.

00:02:53.729 --> 00:02:58.104
So true, okay, so let's get down to it, because you have so much to talk about.

00:02:58.104 --> 00:03:02.491
We were at dinner and you were telling your story and I was like, ooh, we got to let everybody know.

00:03:02.491 --> 00:03:06.337
So let's go way back to little Georgia.

00:03:06.337 --> 00:03:15.353
Yeah, she is thinking about going to beauty school and you chose to be a cosmetologist.

00:03:15.432 --> 00:03:16.093
Correct.

00:03:16.194 --> 00:03:16.694
Yeah.

00:03:16.694 --> 00:03:23.093
So originally I was kind of in the midst of figuring out what I was doing for college.

00:03:23.093 --> 00:03:26.588
I was a brand new little baby.

00:03:26.588 --> 00:03:28.402
I was about 18, 19 years old.

00:03:28.402 --> 00:03:50.612
I was actually married, and so I was kind of going through some turmoil and the amount of comfort I found going and having personal services done is, to this day, something that was so influential for me and I don't think sometimes people realize what clients are getting from even a good experience in personal services.

00:03:50.612 --> 00:04:03.245
It definitely pulled me through some really mentally emotional turmoils and so I really I got done with my hair one time and it was around my birthday, so November ish.

00:04:03.305 --> 00:04:06.710
I was like, okay, let's get it done before Thanksgiving, before Christmas.

00:04:06.710 --> 00:04:12.462
And I remember walking out and being like, oh my gosh, she gets to make people feel like that.

00:04:12.462 --> 00:04:19.980
She gets to make people leave and feel so confident, so happy, so excited.

00:04:19.980 --> 00:04:22.903
And I was like how do I get into that?

00:04:22.903 --> 00:04:25.545
Like how do I do that?

00:04:25.545 --> 00:04:29.949
So that really sparked something in me too where I was like I need to do this.

00:04:29.949 --> 00:04:32.250
So it was November.

00:04:32.250 --> 00:04:36.434
I signed up for my program that started in January.

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It was full at the time.

00:04:38.576 --> 00:04:40.156
I think I was on the wait list.

00:04:40.156 --> 00:04:49.346
Somebody moved and I was like, okay, looks like I'm starting in like two weeks, and it ended up being just so fast.

00:04:49.346 --> 00:04:52.892
But I was at the same time I was like this is, this is what I'm supposed to do.

00:04:52.892 --> 00:04:55.004
Um, so I did that.

00:04:55.004 --> 00:04:57.930
I do have a little bit of background in here.

00:04:57.930 --> 00:04:59.841
I don't really dabble in it anymore.

00:04:59.841 --> 00:05:07.345
Um, I've found so much love for skincare and hair removal as a whole, so that's really been my passion.

00:05:09.160 --> 00:05:13.130
When I was getting done with school, though, I really was interested in full service.

00:05:13.130 --> 00:05:28.228
I pursued a full service spa and salon, and kind of in that I was seeing some things in the industry that you don't necessarily love or you're like, oh OK, I wish that was different, I wish that maybe we thought more about that.

00:05:28.228 --> 00:05:42.767
I thought, when I started, I was having some migraine issues and I thought it was maybe just the stress of a new career once I had graduated, and I mean cosmetology school was just, I mean, a pedal on metal.

00:05:42.767 --> 00:05:50.966
You, I think they went from a two year program to condense to one right as the semester that I had started.

00:05:50.966 --> 00:05:59.408
So they were working on how to condense a two year program to one or a little over one, and that was intense.

00:05:59.408 --> 00:06:07.730
I remember being in school for 40, 50 hours a week and you're just like, oh my gosh, how do you get through that?

00:06:07.730 --> 00:06:11.951
And so I was like, wow, maybe I'm just having some stress from the new career.

00:06:11.951 --> 00:06:13.867
How do I navigate this?

00:06:13.867 --> 00:06:28.819
And so we kind of talked to my boss at the time a little bit about like how to negate some of that feeling Maybe it's fumes, maybe we need better ventilation in the salon and spa, some of the feeling maybe it's fumes, maybe we need better ventilation in the salon and spa.

00:06:34.060 --> 00:06:37.314
And I started to nosedive into what we're working with.

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What are we exposed to?

00:06:38.038 --> 00:06:38.300
On a regular?

00:06:38.300 --> 00:06:53.093
We're exposed to germicides, which is obviously very important for sanitation, and I understood that, but then we're also exposed to so many ammonias and cleaning products and lighteners, and so then all of a sudden, I kind of started to take a whirlwind of what are we doing?

00:06:53.093 --> 00:06:54.103
How are we doing this?

00:06:54.103 --> 00:06:55.084
What are?

00:06:55.084 --> 00:06:57.269
How are we going to protect ourselves from these?

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How are we going to manage um, protecting our clients from these um?

00:07:02.067 --> 00:07:14.120
So I kind of started to look into what it looked like to do more natural skincare, more natural hair products and I actually was pregnant at that time with my second.

00:07:15.324 --> 00:07:21.944
So I was like, well, I want to protect me and my pregnancy and make sure that we're not exposed to things unnecessarily.

00:07:21.944 --> 00:07:27.622
So I started kind of going down a road of like what does more natural look?

00:07:27.622 --> 00:07:30.228
Like I'll think about it, I'll start to dabble.

00:07:30.228 --> 00:07:34.547
And it kind of always was sitting in the back of my head like how can we do this?

00:07:34.547 --> 00:07:39.244
How can we make it healthier for us, how can we make it healthier for our clients?

00:07:39.244 --> 00:07:45.994
And I had been getting regular sugar or not sugaring, but regular waxes done.

00:07:47.680 --> 00:08:00.800
And so I, as I hit about, I want to say probably middle of my pregnancy, I was going to the same girl for quite a while and I remember going in one day I was had same things as always.

00:08:00.800 --> 00:08:04.589
We went through all my potential hazards that I was pregnant.

00:08:04.589 --> 00:08:30.766
I was maybe a little more sensitive and I remember sitting in that appointment and she was nervous I mean I'm getting bigger, pregnant, we're working on different positionings and I was about halfway through my service and I hear her gasp I audibly gasp during my service and I remember just feeling such immense stinging and I was like what just happened?

00:08:30.766 --> 00:08:39.504
And I actually am someone who got the top of my pubis mountain ripped off with hard and soft wax.

00:08:39.504 --> 00:08:52.480
So I just remember laying there and she literally handed me an aesthetic wipe and told me to put pressure and said somebody will meet you out front.

00:08:53.741 --> 00:09:03.094
And that was our encounter and it was someone I had had a good relationship with, good client provider relationship with, and the look on her face.

00:09:03.094 --> 00:09:04.975
I was like what just happened.

00:09:04.975 --> 00:09:08.443
Her relationship with and the look on her face.

00:09:08.443 --> 00:09:09.187
I was like what just happened.

00:09:09.187 --> 00:09:10.269
And I remember I stood up off of the service table.

00:09:10.269 --> 00:09:11.332
There was a full-length mirror.

00:09:11.332 --> 00:09:12.015
I was pregnant.

00:09:12.015 --> 00:09:21.802
I couldn't see past my belly at that point and I remember seeing what happened and I literally jaw to the ground, was like how did this happen?

00:09:21.802 --> 00:09:25.331
I mean, I was offering waxing a little bit to my clients.

00:09:25.331 --> 00:09:27.423
I was like what just happened?

00:09:27.423 --> 00:09:28.845
How did that happen?

00:09:28.845 --> 00:09:40.452
And so we sat, or I sat, I tried to compose myself the best I could and they actually referred me to the emergency department because of how severe it was.

00:09:41.740 --> 00:09:51.326
So when you yeah, I thought I't even wrap my brain around how that would feel, and what you even say to your practitioner.

00:09:51.326 --> 00:09:55.520
Oh sure, and about it, like I, you know what do you say?

00:09:56.001 --> 00:10:10.870
yeah, you kind of and at that point too I was like, oh my gosh, like she's something scared her one, something scared her and you just are like it kind of breaks your heart hearing like them gasp like that, and you're just like something went wrong.

00:10:11.419 --> 00:10:23.114
I can't tell you what, yet I can't tell you how, and and something went wrong and it was just really, I mean, and and talk about a reason for liability forms.

00:10:23.114 --> 00:10:37.251
When I got out, they walked me through my liability that I had signed and I was like, absolutely, and they did refer me to the right place after, but I really, after that experience, I sat there and I was like how did that happen?

00:10:37.251 --> 00:10:39.222
Why did that happen?

00:10:39.222 --> 00:10:42.451
How do we make sure that doesn't happen to anybody else?

00:10:42.451 --> 00:10:49.384
Um, and when I was in the ER, one of the nurses was like oh, I've seen this a few times.

00:10:49.384 --> 00:10:58.471
And that stuck with me, because I was like you've seen this a few times, like I thought I was going in freak, freak accident.

00:10:58.471 --> 00:11:01.062
I'm like, oh my gosh, they're not even gonna know how to help me.

00:11:01.062 --> 00:11:03.967
And she's like I've seen this a few times.

00:11:03.967 --> 00:11:11.888
And I was like oh my gosh, like yeah, yeah, I mean I was bleeding.

00:11:11.888 --> 00:11:32.130
She literally handed me a chunk of aesthetic wipes to set on while I got dressed and it really just was mind-blowing, because I, I really, and then I'm getting myself to the emergency department making sure everything's okay and you are sitting there and you're like what happened?

00:11:33.052 --> 00:11:34.221
And it could be combination.

00:11:34.221 --> 00:11:39.460
I mean, you're sensitive, the heat of the, the wax, I really do recall it being too hot.

00:11:39.460 --> 00:11:50.394
But I'm sitting here and I'm like you don't really realize what too hot is too hot, um, and especially if you've been doing it, you're like, oh, I'm a seasoned pro, I'll suck it up.

00:11:50.394 --> 00:11:52.422
I'm not someone to say something.

00:11:52.422 --> 00:11:56.451
If something feels wrong, I'm kind of like no biggie, it'll be fine.

00:11:56.451 --> 00:11:59.403
But I'm like, oh, yeah, that's probably.

00:11:59.403 --> 00:12:01.967
How long did it take for you to heal um?

00:12:01.967 --> 00:12:09.106
I think it took over three months for me to heal um, and so that was like that huh did you

00:12:09.147 --> 00:12:11.674
deliver with it like that, yeah, yep.

00:12:11.674 --> 00:12:35.802
So I think I was mostly healed, um, but yeah, I delivered like that and I actually, kind of right after it happened was when I had found you, um, because I really I was sitting there, I was pregnant and I mean my preference was to not have hair for delivery, which is completely normal but I was like what are my options?

00:12:35.802 --> 00:12:37.927
Oh, my gosh, what are my options?

00:12:37.927 --> 00:12:39.913
What are other people's options?

00:12:39.913 --> 00:12:42.399
Laser was not an option.

00:12:42.399 --> 00:12:47.720
I was pregnant and I have really fine hair, so it was not an option for I was pregnant and I have really fine hair, so it was not an option for me.

00:12:47.720 --> 00:13:00.312
And so I was like, oh, all right, I remember seeing a video from some I cannot even remember her name, I could tell you if I saw her but I remember seeing a video on Buzzfeed of her.

00:13:00.312 --> 00:13:04.508
She's from California and she's wearing these big overalls.

00:13:04.508 --> 00:13:08.744
She's huge, pregnant, and it was an introduction to what sugar was.

00:13:08.744 --> 00:13:16.548
And I remember seeing a little bit about it and I was like, oh cool, I'll kind of dabble and see if there's even anyone in my area.

00:13:16.548 --> 00:13:23.149
And when I looked, there was nobody within a five to six hour radius of me who was offering it.

00:13:23.149 --> 00:13:30.288
And so then I was sitting and I was like, well, I want to see what this is, I want to see how this is.

00:13:30.288 --> 00:13:35.687
I am reading up on it being more natural and I was like, how do I not know what this is?

00:13:35.687 --> 00:13:37.130
I just got done with school.

00:13:37.130 --> 00:13:40.946
I just got done with like a really extensive program.

00:13:40.946 --> 00:13:48.140
I flicked back in my big big cosmetology book and I found one singular paragraph on sugaring.

00:13:48.140 --> 00:13:51.828
It was literally, it was just like this little tiny.

00:13:51.828 --> 00:13:56.322
It was in the escalation and it was just one teeny little paragraph.

00:13:56.322 --> 00:14:02.110
And I was like, oh, like I, that's crazy, how do I not know what this is?

00:14:02.110 --> 00:14:08.240
Um, so I kind of was like, well, all right, we'll figure out what it is.

00:14:08.240 --> 00:14:11.966
And so I started looking into that more.

00:14:12.447 --> 00:14:17.962
Um, I was trying to find education and I could not find education in my area.

00:14:17.962 --> 00:14:21.207
I couldn't find a provider in my area, I couldn't find education.

00:14:21.207 --> 00:14:25.575
And that's when I really started deep diving.

00:14:25.575 --> 00:14:33.673
I had found I Sugar University online and I was like that looks a little bit sketchy.

00:14:33.673 --> 00:14:38.229
But OK, ok, come on now.

00:14:38.229 --> 00:14:40.013
But I like smile on my face.

00:14:40.013 --> 00:14:44.029
Yeah, sweetest thing, I think that told me it really did.

00:14:44.029 --> 00:14:47.961
Yeah, sweetest thing, I think.

00:14:47.961 --> 00:14:48.965
That told me it really did.

00:14:48.965 --> 00:14:49.626
But I was, I mean, I was skeptical.

00:14:49.626 --> 00:14:51.091
I said how, how am I going to make sure I get the education I need?

00:14:51.091 --> 00:14:53.841
How do I make sure that I'm doing the right technique?

00:14:54.182 --> 00:15:09.525
And when I went through your, your program stuff because I had seen a few other like teaching things, kind of like that um, but yours was the only one who said you're going to send videos and we're going to, we're going to send them back if they're not good enough.

00:15:09.525 --> 00:15:23.783
And you sent my eyebrow back to me and I am so grateful because that was when I really was struggling with and I thought, oh, I'll just send these they don't even watch them and they'll just send me my certification.

00:15:23.783 --> 00:15:25.764
And boy was I wrong.

00:15:25.764 --> 00:15:29.268
Yeah, boy was I wrong, and I'm so glad I was.

00:15:29.268 --> 00:15:37.418
Um, and yeah, I remember too I the support that came with that.

00:15:37.418 --> 00:15:40.504
I was like they can't support you from so far.

00:15:40.504 --> 00:15:41.586
How are they going to do this?

00:15:41.625 --> 00:15:42.888
We watch them, that's for sure.

00:15:43.008 --> 00:15:47.971
Yeah, oh, for sure, I'm like you guys skim through those and you watch them really fine, cause you.

00:15:47.971 --> 00:15:55.255
I remember getting the email back too, and you told me exactly what I did wrong and how to correct it, and it was like immediate.

00:15:55.255 --> 00:16:00.317
As soon as you said it, I was like, oh, yeah, okay, I can do this.

00:16:00.317 --> 00:16:03.224
So I think I was.

00:16:03.224 --> 00:16:05.590
I was still pregnant when I got my certification.

00:16:05.590 --> 00:16:15.658
I was, yeah, I was probably seven months pregnant, yeah, and so that was my whole rest of my pregnancy.

00:16:16.177 --> 00:16:18.220
I was practicing on my legs.

00:16:18.220 --> 00:16:21.962
I was practicing on my arms, my husband, brandon.

00:16:21.962 --> 00:16:28.268
I was practicing on him and I was like, sorry, you're gonna be as smooth as a baby because I need to get this down.

00:16:28.268 --> 00:16:41.322
Be really honest, I did not pick it up quite as fast as I thought I would, um, but it was so cool to have a support system because I did.

00:16:41.322 --> 00:16:43.071
I had questions and I think it was either you or Brandy.

00:16:43.071 --> 00:16:45.115
I'd be like what is going on?

00:16:45.115 --> 00:16:46.336
How do I fix this?

00:16:46.336 --> 00:16:48.140
Sometimes it was humidity.

00:16:48.140 --> 00:16:51.032
Um, being in in the Midwest, I couldn't.

00:16:51.032 --> 00:16:54.875
I'd watch videos on you guys sugaring and you guys are in California.

00:16:54.875 --> 00:16:58.100
So I was like, oh, I don't know what's going on.

00:16:58.100 --> 00:16:59.982
Yeah.

00:17:00.123 --> 00:17:02.125
So, just having that troubleshoot it.

00:17:02.125 --> 00:17:11.811
It was so cool to have a network immediately and it really pushed my passion for skincare again, because it was like no, we can help each other.

00:17:11.811 --> 00:17:24.538
Like, oh my gosh, like I, you can learn virtually, you can have support system virtually, and I literally got to be the first children's salon in my area.

00:17:24.538 --> 00:17:32.876
As soon as I decided to come back from maternity, I decided to re-evaluate everything.

00:17:32.876 --> 00:17:36.300
I am a completely natural salon and spa.

00:17:36.300 --> 00:17:42.914
I do not use anything beyond what is legally required for sanitation.

00:17:42.914 --> 00:17:46.242
Otherwise, we are using organic cotton.

00:17:46.242 --> 00:17:47.811
We're using biodegradable gloves.

00:17:47.811 --> 00:17:56.038
I'm using hormone balancing products to make sure that we aren't disrupting anything that is not necessary.

00:17:56.038 --> 00:18:01.338
Now I get to use RADIC lab for pre and post biotic and I'm super excited about that.

00:18:02.079 --> 00:18:07.156
But it's crazy because you really I got to be the first and I was like why aren't you guys doing this?

00:18:07.156 --> 00:18:10.250
And people thought it was crazy.

00:18:10.250 --> 00:18:11.954
They're like what is that?

00:18:11.954 --> 00:18:22.050
Even the amount of times people were like oh, sugar scrubbing, what are you doing?

00:18:22.050 --> 00:18:22.932
Oh, and I was like is sugar scrub?

00:18:22.932 --> 00:18:23.492
Like we're sugaring?

00:18:23.492 --> 00:18:24.575
And they're like I don't know what that means.

00:18:24.575 --> 00:18:26.538
Um, but getting to like walk through that with everybody.

00:18:26.538 --> 00:18:33.577
And I was part of the first group of sugars, I think when you started to switch over to love to sugar.

00:18:33.577 --> 00:18:39.556
It was the Sugar Tribe and I was part of that and it was really cool to get to see that transition.

00:18:39.556 --> 00:18:43.411
And I've kind of been on that sideline for quite a while.

00:18:43.510 --> 00:19:01.856
I think I've been certified with you for seven years, eight years, yeah, well, and what is even part of that journey is so cool is feel like when we circled back around to look for educators, you literally like raise your hand.

00:19:01.856 --> 00:19:06.278
You're like put me in coach, like I want to be here.

00:19:06.278 --> 00:19:12.317
Yeah, whatever it takes, I'll educate because I want people to have and and uh, and that's been really cool.

00:19:12.336 --> 00:19:19.403
So talk about your um, let's talk about you as an educator, and then we'll talk about your story, like so I think how did that come about?

00:19:20.005 --> 00:19:22.852
how, yeah, so I think it really did stem on.

00:19:22.852 --> 00:19:24.974
I loved my online.

00:19:24.974 --> 00:19:31.993
I loved it so much, but I was like I really want, I wish that I had somebody to be like here's what I'm doing.

00:19:31.993 --> 00:19:32.776
Can you show me how to move my hand?

00:19:32.776 --> 00:19:35.344
Because even that, like when we were at New York, a lot of the times I was like it was ergonomics a lot of what I'm doing.

00:19:35.344 --> 00:19:36.106
Can you show me how to move my hand?

00:19:36.106 --> 00:19:41.469
Because even that, like when we were at New York, a lot of the times I was like it was ergonomics a lot of what I was seeing.

00:19:41.489 --> 00:19:46.039
They were trying so hard, but I'm like you gotta sit up, you gotta turn your wrist out, you gotta.

00:19:46.039 --> 00:19:57.101
And so I'm like to physically be able to help students and be like here, let's move your body, let's here, let's do this and have that support in your area.

00:19:57.101 --> 00:20:06.962
Um, there's times, too, I've gone with people I've already certified or educated and you you're like, let me come in, let me come in and watch you.

00:20:06.962 --> 00:20:07.873
What are you doing?

00:20:07.873 --> 00:20:20.258
Let's, let's break this down and you kind of pretend like you're a fly on the wall and you can get to see what's going on and sometimes you're like that's such an easy fix and I'm like I wish I could be the fly on the wall.

00:20:20.258 --> 00:20:21.059
I want to help you.

00:20:21.059 --> 00:20:23.431
I want everybody to be successful.

00:20:24.894 --> 00:20:29.943
I really didn't think that I would have the amount of success with sugaring as I do.

00:20:29.943 --> 00:20:48.560
I support my family my husband stays home and homeschools our kids and it was because I was passionate about learning and continuing to learn and I want to also strive to help people continue to learn, because you can learn how to sugar, but then you're going to keep learning how to sugar and you're going to keep learning.

00:20:48.560 --> 00:20:51.557
There's even in New York.

00:20:51.557 --> 00:21:04.372
We got to see so many different correct techniques, but different techniques, and it was so cool to see everybody have a little bit of a spin on it and it's such a beautiful art form and I will say it to this day.

00:21:04.372 --> 00:21:11.633
You see people do stuff and you're like it looks so natural and like a rhythm and I'm like beautiful, it's so cool.

00:21:11.633 --> 00:21:25.703
You get to see each educator have just a little bit of their own thing, and even from you to Armando or to literally anyone I was like or Joey, I'm like whoa, where do you guys get these moves?

00:21:25.703 --> 00:21:28.276
I'm like that's awesome.

00:21:28.616 --> 00:21:31.355
Yeah, yeah, just a couple of tweaks and there's for sure.

00:21:31.355 --> 00:21:52.083
Let's talk about your success journey in Sugar Sweets, which is your space in Eau Claire, wisconsin, and you touched on the fact that your husband gets to stay at home with the kids and he makes sourdough bread and he raises baby quails.

00:21:52.349 --> 00:21:53.394
Yeah, we're busy.

00:21:53.394 --> 00:21:55.400
We are Midwestern busy.

00:21:55.400 --> 00:21:57.777
He is on the farm man, I love it.

00:21:57.916 --> 00:21:59.932
So, yeah, talk about you.

00:21:59.932 --> 00:22:03.741
Let's go back to school and what your journey was to opening your own place.

00:22:04.109 --> 00:22:04.371
Yeah.

00:22:04.371 --> 00:22:28.442
So I think when I started kind of reaching into what do I want to see in our industry I mean, obviously we're in an industry that is very female focused to an extent, and I just remember feeling not good about some of some of what goes on and I think that falls into a little bit of the education too is I want to hold hands with the cat, with everybody.

00:22:28.442 --> 00:22:30.463
I'm like we can do it together.

00:22:30.463 --> 00:22:33.066
We're gonna daisy chain up and we're gonna.

00:22:33.066 --> 00:22:39.432
We're gonna work on this together, chain up and we're gonna, we're gonna work on this together.

00:22:39.432 --> 00:22:43.281
Um, and it's because I I think right off the bat I was seeing that cut throat that this is my client, this is your client.

00:22:43.281 --> 00:22:49.082
Don't, don't let them muddle, muddle together, and you're like no, everybody like chill out.

00:22:49.082 --> 00:22:51.955
Yeah.

00:22:51.955 --> 00:22:53.819
So I was like one.

00:22:53.819 --> 00:22:56.246
I don't want this to be an industry standard.

00:22:56.246 --> 00:23:09.019
I think you can genuinely love and be compassionate about other women and other providers in your service industry and show that and you can say, oh, yeah, we back each other.

00:23:09.019 --> 00:23:16.740
But then you can do it and you can be support to other women and other men in the community through what you do.

00:23:16.740 --> 00:23:21.921
And so I was like I want people to know I have a safe space, I have.

00:23:21.921 --> 00:23:24.106
My heart has always been here.

00:23:24.106 --> 00:23:31.885
My heart is always in educating clients also, and then I want it to be good for you, like I.

00:23:31.925 --> 00:23:53.463
Really, after going through a traumatic service, I could have been somebody who was like never again never will I try any other hair removal ever again and it could have taken me away from being someone else's potential client and so making sure you're safe and being respectful to your client's skin and what's good for them.

00:23:53.463 --> 00:23:59.034
I'm not afraid to turn clients down if I think it's going to be bad for them or not a good fit.

00:23:59.034 --> 00:24:08.557
And I really I'm like I'm so sorry this might kind of put a damper in your plan, but I care about you and that has been so cool to know.

00:24:08.557 --> 00:24:13.272
My business as a whole cares about clients and people.

00:24:13.272 --> 00:24:25.171
So that was a really big thing when I opened, because when I was working at a bigger space with multiple service providers, you're kind of like they don't care about their client.

00:24:25.191 --> 00:24:28.078
They care about did that client tip enough?

00:24:28.078 --> 00:24:28.440
Did that?

00:24:28.440 --> 00:24:31.186
Oh, this client was five minutes late.

00:24:31.186 --> 00:24:33.314
Oh, I can't stand that and it's like I don't.

00:24:33.314 --> 00:24:35.317
Like I don't want to be a part of that.

00:24:35.317 --> 00:24:41.156
It's like you can give grace where grace is given, for sure, but I'm like I want to see.

00:24:41.156 --> 00:24:42.780
I want to see a change.

00:24:42.869 --> 00:24:59.089
I want to see people have care for their clients but also provide a professional service and a beautiful byproduct of that is you've been able to make enough money that your salary is big enough that you can support the family.

00:24:59.150 --> 00:25:26.455
I kind of remember the conversation and we joke about it now because there was a little bit of a point too, because I was like we kind of had our finances separated because I was like, yeah, the business that's my baby, don't worry about it, we'll just I'll figure it out, you do your thing and I'll make sure that this is paying for itself, that we're doing well enough with it, that I can get all my supplies.

00:25:26.455 --> 00:25:42.482
And it was after we bought our first bigger home together and we, our little kids, were it's probably about two, three years into into my career as a business or as a business and Brandon, my husband, was sitting there and he's just like I really I just don't like going to work.

00:25:42.482 --> 00:25:45.813
It really is putting such an emotional like toll on me.

00:25:45.813 --> 00:25:46.673
And he was working.

00:25:46.673 --> 00:25:54.455
I think he was working like four tens and it was just a lot and it would be staggering hours for me.

00:25:54.455 --> 00:25:59.615
And so it felt like we didn't see each other, we didn't get to spend that connection together.

00:25:59.615 --> 00:26:02.883
And I remember sitting there and I was like so don't.

00:26:02.883 --> 00:26:04.415
And he's like what do you mean?

00:26:04.415 --> 00:26:07.446
I was like just don't, like you don't have to work.

00:26:07.446 --> 00:26:11.596
And he's sitting there and he's like looking at me like, what are you talking about, woman?

00:26:11.596 --> 00:26:14.790
And I was like, oh, we're fine.

00:26:14.790 --> 00:26:18.580
And that was the first time he was like what do you mean?

00:26:18.580 --> 00:26:21.496
I was like you've never asked, you didn't ask how we were doing, um.

00:26:21.496 --> 00:26:27.795
And so we got to sit down and it was like he's like, oh my goodness, I can stay home.

00:26:27.795 --> 00:26:30.180
And I was like, yeah, you can stay home.

00:26:31.020 --> 00:26:35.435
Um, and that was such a crazy transition to go from.

00:26:35.435 --> 00:26:41.038
I mean, when I, when I opened my business you don't know anything I went from I was a one.

00:26:41.038 --> 00:26:43.066
I was in a Phoenix salon suites.

00:26:43.066 --> 00:26:49.623
When I first opened, I was in a little tiny hundred square foot room and that's what I ran off of.

00:26:49.623 --> 00:27:04.164
And then when I started out growing, I think I moved up to like 200 square feet, started out growing, I think I moved up to like 200 square feet and now I have multiple, I think like 1500 square feet now, and it's just like, oh my gosh, great, we love this.

00:27:04.164 --> 00:27:11.550
But I was like, yeah, we're fine.

00:27:11.550 --> 00:27:12.973
And even he could see that progression happening.

00:27:12.973 --> 00:27:16.000
But I think for him to all of a sudden get to see that he's just like, oh my gosh, gosh, we're fine.

00:27:16.000 --> 00:27:20.374
Um, but now we've had the flexibility and freedom to we homeschool our boys.

00:27:20.374 --> 00:27:25.864
Um, we bought 10 acres of property and just built our own home.

00:27:25.864 --> 00:27:30.519
Um, my husband, with staying home, got to build everything himself.

00:27:30.820 --> 00:27:42.269
Um, so that's been really awesome because it was like those opportunities wouldn't have been there if I wasn't successful in sugaring and the educating clients to tell them what it is.

00:27:42.269 --> 00:27:46.198
Even potential clients they're like oh, what's this sugar scrub you're talking about?

00:27:46.198 --> 00:27:51.019
And it's like, oh, here's what sugaring is and having like visuals for them.

00:27:51.019 --> 00:28:05.394
I had so many photos and videos of me actually performing big legs, big chest backs and because I want them to see that art form and a lot of the times everyone's like that looks so cool, that's so satisfying and it's like, yeah, it really is.

00:28:06.396 --> 00:28:46.916
Um, but that has been just life-changing because you talk about going from not having anyone in the area to being the first real salon and spa doing it to now I there's multiple other women in my area starting to sugar and it's so cool because I get to kind of be the OG to an extent and be that guidance for them and if they have questions I'm here and it's cool to also be that person for other businesses to look up to and also knowing that my family is cared for and my boys get to see their mom in an environment that I go to work.

00:28:46.957 --> 00:28:47.459
I love it.

00:28:47.459 --> 00:28:54.999
I have always said that my goal from day one was to never dread going to work and I don't think I've ever felt that way.

00:28:54.999 --> 00:29:03.250
And I remember when I worked at a bigger salon I would cry you'd go, you'd be going in, you're crying, you're like I don't want to go to work.

00:29:03.250 --> 00:29:13.438
Yeah, but I, with the clients I've had now and with how I get to operate my business, knowing it's good for everybody, it's like the amount of like sight.

00:29:13.438 --> 00:29:14.519
I'm like excited.

00:29:14.519 --> 00:29:16.744
I'm like, wow, what do we got in the books today?

00:29:16.744 --> 00:29:17.811
What are we doing?

00:29:17.951 --> 00:29:24.673
and you're just excited and that's such a nice joy yeah, true joy, and I think that was what I was looking for.

00:29:24.673 --> 00:29:35.840
And now to be going on over six years of business, um, with my, my salon, and always feel that way, is just completely incredible, and I think that's what pushed me.

00:29:35.840 --> 00:29:39.134
I'm like how do I help other people get this?

00:29:39.134 --> 00:29:42.981
Because that was I'm like how do I help people do that?

00:29:42.981 --> 00:29:46.795
I'm like I just here, do that so.

00:29:46.835 --> 00:29:47.958
I forward?

00:29:47.958 --> 00:29:49.319
Yeah, absolutely.

00:29:49.319 --> 00:29:52.653
And so I'm like I think that's what makes me passionate, too, about education.

00:29:52.653 --> 00:29:55.196
I'm like I mean Brandon and I started.

00:29:55.196 --> 00:30:12.336
We were little teeny boppers still um, I mean early 20s trying to figure out how to navigate, how to figure out raising your kids together, how to figure out finances, how to figure out how to run a business right off the bat and to go.

00:30:12.518 --> 00:30:15.480
When I opened my business, I think I had $500.

00:30:15.480 --> 00:30:29.736
I had enough for a deposit, my room, and then I borrowed somebody's massage table for a few weeks until I had enough appointments to pay for a table.

00:30:29.736 --> 00:30:36.699
I got my table and I would buy two jars at a time until I could slowly start building up.

00:30:36.699 --> 00:30:45.159
But I can't tell you how sparing I was with my pace at the beginning because I was like, all right, you can't waste anything.

00:30:45.159 --> 00:30:47.673
But it's also a good.

00:30:47.673 --> 00:30:52.896
I want people to see that you don't have to have thousands and thousands to start your journey.

00:30:52.896 --> 00:30:59.334
I saved up, I paid for my online class with you and that was such a big purchase at the time.

00:30:59.334 --> 00:31:02.320
But I remember and I'm like it was so worth it.

00:31:02.320 --> 00:31:10.069
It was like if that was the price to be where I am, I would do it tenfold yeah, yeah so crazy it's not even.

00:31:10.269 --> 00:31:11.452
It's not even that expensive.

00:31:11.452 --> 00:31:12.816
No, I'll be considered.

00:31:12.816 --> 00:31:15.830
I mean shoot like triple the amount to learn how to do that.

00:31:15.830 --> 00:31:21.654
Sure that takes a lot of skill and you know patience and you you know there's all those reasons which.

00:31:22.711 --> 00:31:50.630
But the fact that when you hear people talk about yeah, when you hear people talking about making sure that I'm like just invest in yourself, invest in your, in your future, because at the end of the day, I could go buy 10 coffees and it would cost me more than that, so you're like invest in you, um, that's a really big thing because it will take you really far when you do start to mentally and invest in your education and continuing education.

00:31:50.630 --> 00:31:53.055
It's insane and I love it.

00:31:54.036 --> 00:31:56.862
so tell them where you are willing to go.

00:31:56.862 --> 00:32:02.586
I know far and wide, but you're in Wisconsin, and so where else are you an educator?

00:32:02.586 --> 00:32:07.577
Because we're going to be bringing you to other areas of the country, but most specifically, you are.

00:32:08.460 --> 00:32:15.777
Yeah, so I am Wisconsin, I am Minneapolis, minnesota area, I am Michigan area.

00:32:15.777 --> 00:32:33.896
I, if you're within probably a 300 mile radius or more, I'm gonna find you, I'm gonna put you down and make sure you I'm gonna come help you because that is something that I'm really passionate about, cause we talk about these Midwest rural areas and it's like you guys can do it.

00:32:33.896 --> 00:32:40.298
I mean, we have upper Michigan, that's up the upper peninsula and stuff, and you're sitting here and it's like you guys can do it.

00:32:40.298 --> 00:32:42.424
Hey, I mean we have upper Michigan, that's up the upper peninsula and stuff, and you're sitting here.

00:32:42.424 --> 00:32:43.208
You're like, why is nobody helping you?

00:32:43.228 --> 00:32:56.259
but let me come to the backwoods and I will teach you it's here, she's here and you know there is something to be said for those of you that have achieved sweet success, big success, um, in smaller towns.

00:32:56.259 --> 00:33:03.960
You know, I mean one of my great Estee Besties, Rhonda, is in Alvin, Texas, where they have like a stoplight.

00:33:03.960 --> 00:33:06.432
You know, like that's it and she's killing it.

00:33:06.432 --> 00:33:09.720
You know, I mean you're in Eau Claire, Wisconsin.

00:33:09.720 --> 00:33:16.419
You know you're killing it and you don't have to be in Houston or San Francisco or Miami to kill it.

00:33:16.419 --> 00:33:19.605
I mean you should be killing it in those states, Absolutely.

00:33:20.310 --> 00:33:24.000
I think it's cool too, because I think that's a really good viewpoint to see.

00:33:24.000 --> 00:33:36.010
And when I've compared with other people in our industry, I make equivalents of people who are in these big cities and I'm like you can do it, like you can absolutely do it.

00:33:36.010 --> 00:33:37.394
I always joke.

00:33:37.394 --> 00:33:40.976
I'm like, why is there nobody in Minneapolis?

00:33:40.976 --> 00:33:45.795
I mean, I have a plethora of clients who are driving an hour and a half to come see me.

00:33:45.795 --> 00:33:47.258
I'm sitting here.

00:33:47.258 --> 00:33:50.214
I'm like, why are you guys not sugaring?

00:33:50.214 --> 00:33:59.676
I'm like I'm over here with 50,000 people, but like I'm like you have so many opportunities and nobody's in it, so that is a goal I have this year.

00:33:59.676 --> 00:34:03.539
I'm like I'm gonna find somebody in Minneapolis and I'm gonna make you sugar that's right.

00:34:03.840 --> 00:34:05.006
You're gonna find multiple people.

00:34:05.026 --> 00:34:07.209
I love it absolutely we're gonna find so many.

00:34:07.209 --> 00:34:13.639
But yeah, I I really want people to not be stopped by the fact that they're in the Midwest.

00:34:13.639 --> 00:34:24.740
There's so many opportunities and I am so excited to be on the journey of helping people find those opportunities and teach them the opportunities.

00:34:25.824 --> 00:34:29.115
Yeah, and so now you have a booming business.

00:34:29.115 --> 00:34:41.958
You're going to be educating You're already educating people in your states, and I want to take this moment to congratulate you because it has been a beautiful six years.

00:34:41.958 --> 00:34:52.715
You should be very proud of yourself, because owning your own business is not for the faint of heart and we don't stop often enough and remind ourselves of how far we've come.

00:34:52.715 --> 00:35:13.514
And I want to send a kudos to you through the airwaves of great job, girl, because you are a an official badass boss babe and you are making things happen for your family, for yourself, for your clients and, um and now, for fellow estheticians, and that's really what it's about is paying it forward.

00:35:13.514 --> 00:35:17.690
So good on you, girl, and it is an honor to work by your side.

00:35:18.072 --> 00:35:18.835
I appreciate you.

00:35:18.835 --> 00:35:33.255
Shannon, thank you so much for the platform you've created and the mentorship that you continue to give people in our industry, because it really has pushed me to strive for better me and also just know we're humans.

00:35:33.255 --> 00:35:43.793
I mean, you put your heart on your sleeve and I am so appreciative because sometimes you see people online and you're like, wow, they have everything together, like no, they don't.

00:35:43.793 --> 00:35:52.155
But I appreciate that, because your mentorship through love to sugar has been absolutely incredible and I'm so, so grateful for it.

00:35:52.155 --> 00:35:58.273
Thank you, friend, I appreciate you uh, okay, so onward to educating.

00:35:58.755 --> 00:36:13.137
Um, we are going to spend the next half of and we'll talk about this for a quick second we're going to spend the next half of this podcast talking about um, when um, about lasers and, uh, have you had a laser?

00:36:13.137 --> 00:36:17.394
You know franchise, come to your town and kind of change.

00:36:17.394 --> 00:36:20.411
You know the trajectory of what people.

00:36:20.411 --> 00:36:29.110
You know there's lots of choices now, right, and this podcast is going to be about how we deal with, you know, lasers not being as expensive.

00:36:29.110 --> 00:36:31.467
You know, back in the day we'd say, oh, that's so expensive to get.

00:36:31.467 --> 00:36:34.592
You know, 12 treatments of laser is $2,500.

00:36:34.592 --> 00:36:40.251
People say, oh fine, I'll just sugar and we never really had to know much about what the lasers did.

00:36:40.251 --> 00:36:53.775
So, yeah, so we're going to spend the second half of this podcast talking about, you know, the attitude about having laser centers come and the um, the actual symbiotic relationship that you can have that you and I talked about.

00:36:53.775 --> 00:36:59.577
What have you seen in Wisconsin with lasers coming to your town?

00:36:59.777 --> 00:37:00.297
Yeah, for sure.

00:37:00.297 --> 00:37:05.237
So I think that there's a huge uprise on many spa services as a whole.

00:37:05.237 --> 00:37:21.458
So talking about continuing education, even if you don't intend to provide those services, is really important, because we want to be able to give the correct information to any service and to be honoring to that other person's business.

00:37:21.458 --> 00:37:31.873
But I think it's really cool because sometimes people look at laser and they're like, oh my gosh, that's going to take my business, that's going to take my clientele.

00:37:31.873 --> 00:37:34.407
And we did a little bit earlier.

00:37:34.407 --> 00:37:47.076
Yeah, we talked about the symbiotic relationship between those two and it's like you do have people who are excluded from being able to get those services, and so we talked about pregnancy earlier a little bit.

00:37:47.076 --> 00:37:54.967
Pregnancy is an exclusion from getting laser, but what are those laser clients doing during their pregnancy?

00:37:54.967 --> 00:37:58.315
Um, they would like to be hairless as well.

00:37:58.315 --> 00:38:24.074
So we should start creating relationships with these places that maybe, maybe, are intimidating to us, um, and creating a relationship with other providers in our communities to also create a networking system, because it's like, maybe that client is at the end of their package and they they aren't going to be buying another package, but they have 80 reduction, what about the other 20?

00:38:24.074 --> 00:38:31.992
And if that laser facility has a good relationship with you and your business, they're going to.

00:38:31.992 --> 00:38:34.547
Oh, I see you're at the end of your package.

00:38:34.547 --> 00:38:37.253
I know you don't anticipate buying another one.

00:38:37.253 --> 00:38:43.793
Here's so-and-so, here's what I would suggest, because it's more sensitive and gentle on your skin.

00:38:43.793 --> 00:38:50.972
It's more friendly to the vellus hairs, the fine blonde hairs, and those are usually what are left.

00:38:50.972 --> 00:38:53.016
So you talk about that as well.

00:38:53.016 --> 00:38:56.681
The laser is going to get the more coarse hair, but if it's too coarse it won't get them.

00:38:56.681 --> 00:39:03.891
So you're kind of in a little bit of a range, and I think that's where the education part is really important too, because you want to know what that range is.

00:39:04.485 --> 00:39:06.574
Um, we talk about pigmentation.

00:39:06.574 --> 00:39:15.199
Some lasers are not, um set up to treat clients with pigmentation or a higher melanin in their skin.

00:39:15.199 --> 00:39:26.735
So we want to make sure we can honor those clients as well, because sometimes they'll go in thinking they're, oh, I'm going to get laser, and then their laser technician says you're not a good candidate.

00:39:26.735 --> 00:39:33.045
And so, having a relationship again with these, they'll say you're not a good candidate for laser.

00:39:33.045 --> 00:39:36.827
But hey, go see Georgia at Sugar Sweets.

00:39:36.827 --> 00:39:41.132
She specializes in all hair textures and skin types.

00:39:41.132 --> 00:39:47.717
So we all of a sudden can have a community with these instead of being scared.

00:39:48.518 --> 00:39:52.460
Once you can start to have relationships, you're going to get referrals.

00:39:52.460 --> 00:39:59.199
Or maybe somebody starts their laser sessions and goes this isn't for me which happens to.

00:39:59.199 --> 00:40:04.492
It's a little spicy, a little more spicy than sugaring, I would say.

00:40:04.492 --> 00:40:08.298
But you talk about again hair textures, types.

00:40:08.644 --> 00:40:23.070
We want to have relationships with these MediSpa services and have education, knowing when you can sugar after, because some of these are going to be questions you have to ask a provider If you're not sure.

00:40:23.070 --> 00:40:30.197
If you don't provide laser, if you haven't gone through the training, how do you know when they're safe to start sugaring again post laser treatment?

00:40:30.197 --> 00:40:47.362
And being able to have somebody to kind of ask some of those questions to um on an open platform is a great idea and um again builds a good relationship saying hey, you might not know me, I'm so, and so I just want to welcome you first.

00:40:47.362 --> 00:40:52.438
Welcome welcome to our town, and I also want to just elaborate and ask some questions.

00:40:52.438 --> 00:40:54.184
I have some questions.

00:40:54.184 --> 00:40:59.016
If clients are coming and seeing you and seeing me, how do we work together?

00:40:59.016 --> 00:41:01.608
How do we make sure it's safe for the client?

00:41:01.608 --> 00:41:04.155
So I think those are important.

00:41:04.255 --> 00:41:08.934
I think I'm going to have you as a co-host on the podcast now, because you know I don't need to do my half.

00:41:08.934 --> 00:41:09.556
You're amazing.

00:41:09.556 --> 00:41:23.492
So, yeah, I and I'm glad to hear that you haven't that you took the right perspective instead of saying, oh man, they're going to take my business and being negative, right, you're like, okay, how can I work with this?

00:41:23.492 --> 00:41:27.251
And so the second half of this podcast is going to be supporting just that.

00:41:27.251 --> 00:41:30.097
So, thank you, george, for being on the podcast.

00:41:30.097 --> 00:41:33.652
Thank you, yes, and cheers to your sweet success.

00:41:33.652 --> 00:41:38.349
And, uh, we will see you in the next class and everyone in the audience.

00:41:38.349 --> 00:41:40.092
Stay tuned, because we're going to talk lasers.

00:41:40.092 --> 00:41:42.577
See you guys, all right.

00:41:42.577 --> 00:41:46.686
So was I right, or was I right about Georgia?

00:41:46.686 --> 00:41:50.115
She is awesome and I love spending time with her.

00:41:50.115 --> 00:41:53.826
I know you will too, for those of you that are blessed enough to be educated by her.

00:41:53.826 --> 00:41:58.567
You just never quite know what she's going to pull out at those classes and teach you with.

00:41:58.567 --> 00:42:07.815
She loves props and bringing music and fun to the class, and so I hope that you are blessed to have her as an educator someday.

00:42:07.815 --> 00:42:11.664
And, as you know, you can see the show notes and see when her next classes are.

00:42:12.827 --> 00:42:26.344
As we discussed, we wanted to talk a little bit about lasers, and so I've dedicated the second half of this show to really kind of touching on the fact that lasers are having a moment.

00:42:26.344 --> 00:42:43.876
But sugaring is a movement and I really really feel strongly about this, and not just to tell you all the ways that sugar is better than laser, but really to walk you through how you navigate if someone comes to town and has lasers and your clients have questions.

00:42:43.876 --> 00:42:48.242
Okay, because this conversation is lighting up my DMS.

00:42:48.242 --> 00:42:49.726
It's in SD chats.

00:42:49.726 --> 00:42:59.188
Um, clients are talking about it everywhere and really, the rise of laser hair removal, of home hair removal units, um, as is here.

00:42:59.188 --> 00:43:01.224
And what does that mean for your sugar business?

00:43:01.224 --> 00:43:03.594
So I'm sure you've probably heard it already.

00:43:03.594 --> 00:43:09.427
You know, oh, there's a new med spa down the street or they're doing full body laser for $99.

00:43:09.427 --> 00:43:09.969
That's it.

00:43:10.536 --> 00:43:13.105
Or should I try laser instead of sugar?

00:43:13.105 --> 00:43:27.527
I'm sure you get all those questions right and, let's be real, it can feel very intimidating, especially when those flashy ads start popping up on your client's feeds and you're sitting there wondering how do I compete with that?

00:43:27.527 --> 00:43:34.661
Because back in the day we used to say, oh, it's so expensive or oh, it's so painful, and the technology has really changed.

00:43:34.661 --> 00:43:37.222
And how do we address that as savvy professionals?

00:43:37.222 --> 00:43:48.545
Okay, so, if there's anything that I want you to know is this you don't compete, you pivot, you educate and you lead.

00:43:48.545 --> 00:43:52.358
That is how you will build a solid foundation for your business.

00:43:52.358 --> 00:43:58.922
That is how you will stay inspired, because laser might be trending, but sugaring is a movement.

00:43:58.922 --> 00:44:02.777
We've been proving this for the last as long as I've been doing this 16 years.

00:44:02.777 --> 00:44:10.865
We've been proving this for a long time, and now let's talk about the rise of laser and why it's not the end of the world.

00:44:10.865 --> 00:44:21.516
Let's talk about how to confidently talk about the differences with your clients and why you don't need to slash your prices or shrink your power.

00:44:21.516 --> 00:44:28.195
Right and a twist you might not have expected, but maybe it's time to partner with a laser clinic.

00:44:28.195 --> 00:44:31.101
That might be one of the smartest moves that you ever make.

00:44:31.101 --> 00:44:39.655
So I just want to touch on these topics so that you can feel strong in your business and you can be educated, so you can educate your clients.

00:44:39.655 --> 00:44:40.677
So let's get into it.

00:44:41.539 --> 00:44:48.715
All right, the first topic is about laser having a movement, but I don't want you to panic, okay.

00:44:48.715 --> 00:44:50.498
So laser is booming.

00:44:50.498 --> 00:45:00.226
You see on TikTok, the handheld units where people are using those on themselves, wearing glasses, zapping themselves.

00:45:00.226 --> 00:45:05.541
You can go to a med spa, you can go to a laser franchise, and it's gotten cheaper.

00:45:05.541 --> 00:45:06.846
The technology is cheaper.

00:45:06.846 --> 00:45:10.121
Franchises are really kind of popping up everywhere.

00:45:10.802 --> 00:45:19.496
Georgia talked about that with me earlier and the clients are wanting this promise of permanent hair removal and to never shave again.

00:45:19.496 --> 00:45:21.197
The ads are all over their feed.

00:45:21.197 --> 00:45:28.949
But let's talk about what people don't know and how you can kind of answer this for yourself and for them.

00:45:28.949 --> 00:45:34.166
So, as we know, laser works best on light skin and dark hair.

00:45:34.166 --> 00:45:39.586
It doesn't remove all the vellus hair or very light, fine hair.

00:45:39.586 --> 00:45:49.798
It often requires shaving in between and, as we know, hormones can make that hair grow back even after multiple sessions of hair removal.

00:45:49.798 --> 00:45:58.041
And on deeper skin tones, sometimes it can cause pigmentation issues or other sensitivity issues for those folks.

00:45:58.041 --> 00:46:04.278
And so while laser might look like a quick fix, it's definitely not for everyone.

00:46:04.440 --> 00:46:06.505
Okay, so that's where you come in.

00:46:06.505 --> 00:46:09.599
Right, you are offering more than hair removal.

00:46:09.599 --> 00:46:21.096
At least, if you're one of my students, you are because I require that you offer a skin first, holistic and, of course, natural experience that your clients can trust.

00:46:21.096 --> 00:46:32.043
And if you've ever been a part of my coaching, my one-on-one coaching, my group coaching you know that I am about your branding, your skills and your relationships.

00:46:32.043 --> 00:46:37.179
Can you be trusted as the town's go-to person for aesthetics?

00:46:37.179 --> 00:46:38.541
Can you be trusted as that person?

00:46:38.541 --> 00:46:52.786
And so if you are offering a whole experience, if your room is clean, if your skills are on point, if your education and your imparting of education and wisdom is on point, your clients trust you.

00:46:52.786 --> 00:46:53.927
They know to go to you.

00:46:54.014 --> 00:46:58.067
Now, in some cases, it might make sense for someone to try lasering.

00:46:58.067 --> 00:47:07.257
If they have dark hair, a little bit lighter skin tone, and you just cannot get them smooth, it might be that laser is actually good for them, right, that might be an option.

00:47:07.257 --> 00:47:15.402
But you have to understand what lasers are capable of and what they're not capable of so that your clients can trust your recommendation.

00:47:15.402 --> 00:47:18.936
The key here is your client's trust, okay.

00:47:18.936 --> 00:47:24.625
So when a client comes to you and says I'm thinking of trying laser, what do you think?

00:47:24.625 --> 00:47:27.648
Don't shut down, don't panic.

00:47:27.648 --> 00:47:30.119
I want you to educate them, okay.

00:47:30.119 --> 00:47:42.342
So here's something that you can say Lasers can be a great option for some people, especially if they have certain hair skin combinations, but it's not for everyone and it's not always permanent.

00:47:42.342 --> 00:47:47.760
Okay, I'll just put this in the show notes because this might be something that you have to rewind and listen to over and over again.

00:47:47.800 --> 00:47:50.876
Right, laser can be a good option for some people.

00:47:50.876 --> 00:47:55.846
Positive, it's not bashing anything and it's you commanding.

00:47:55.846 --> 00:47:57.496
Let me share with you why.

00:47:57.496 --> 00:48:10.500
Right Now, sugaring works on all skin tones in comparison, on all hair types, even light vellus hair and the fine stuff if they don't know what vellus hair is, the fine stuff that lasers can't touch.

00:48:10.500 --> 00:48:17.123
Okay, it also helps with ingrowns and texture and pigmentation, because it exfoliates every time.

00:48:17.123 --> 00:48:23.121
Boom, you've just positioned yourself as a trusted expert without ever bashing the other side.

00:48:23.804 --> 00:48:28.135
Okay, because that's the goal is to empower your client to make informed choices.

00:48:28.135 --> 00:48:30.581
You're not here to win a competition.

00:48:30.581 --> 00:48:34.096
You're here to guide your clients Again, some of them.

00:48:34.096 --> 00:48:35.840
It might be something they should try.

00:48:35.840 --> 00:48:40.057
Now, remember they're not going to get every body part lasered.

00:48:40.057 --> 00:48:43.005
Their bikini might be really frustrating for you and for them.

00:48:43.005 --> 00:48:44.976
You just might not be able to get them clear.

00:48:44.976 --> 00:49:01.141
Laser might be a great choice for them, but you can still do their eyebrows, their lip, their chin, their nose hairs, their ear hairs, um, their underarms If they're not ready for that, their legs, I mean any other body part you can do but you are educating them, you are empowering them.

00:49:01.141 --> 00:49:06.086
You're not in competition, which is going to be the key to your success.

00:49:06.768 --> 00:49:14.114
Okay, let's also talk about just the experience that your clients are going to have in addition to trusting you, right?

00:49:14.114 --> 00:49:14.916
Okay?

00:49:14.916 --> 00:49:25.021
So laser franchises, their businesses, their volume-based, their efficiency-based, and they have high turnover, but you, you're a boutique experience.

00:49:25.021 --> 00:49:32.891
We want to be efficient, we want to move clients through the experience right, but we are a boutique experience.

00:49:32.891 --> 00:49:35.485
And again, if you've ever trained with me, you know that this is really important.

00:49:35.927 --> 00:49:42.047
What it smells like, what it feels like it's not stark and white and sterile in your space it sounds good, it feels good.

00:49:42.047 --> 00:49:43.317
They love and trust you.

00:49:43.317 --> 00:49:46.824
Your client gets personalized attention.

00:49:46.824 --> 00:49:50.358
They get consistent, trusted hands.

00:49:50.358 --> 00:49:57.759
They get custom care based on their skin, and it's a relationship, not a transaction.

00:49:57.759 --> 00:50:00.965
Okay, lasers can't replicate that vibe.

00:50:00.965 --> 00:50:08.318
No, you might have very nice laser technicians nothing against laser technicians but we're not in competition with a franchise.

00:50:08.318 --> 00:50:12.311
You deliver something they can't, okay and own that.

00:50:12.672 --> 00:50:13.936
I want you to post about that.

00:50:13.936 --> 00:50:20.295
I want you to speak that truth out loud, because your clients are craving that level of connection.

00:50:20.295 --> 00:50:26.146
They're not coming in to get zapped and leave, and that might be okay for them too get zapped and leave and that might be okay for them too.

00:50:26.146 --> 00:50:37.320
But if you really have an experience, a delightful place for people to escape, that is an added plus.

00:50:37.320 --> 00:50:38.224
Okay, it is an added plus for your customers.

00:50:38.224 --> 00:50:41.117
You're also giving them facials, you're also giving them recommendations, you're also giving them a hug.

00:50:41.117 --> 00:50:48.123
It smells amazing, it sounds amazing, it is an experience in your space, and if you're not providing an experience, it is time for you to step up.

00:50:48.804 --> 00:51:06.228
Okay, now I want to turn this a little bit for you and reframe this, because if you are worried about the laser clinic in your area, if you are worried about the quote, competition, what if that laser clinic or that med spa isn't your competition?

00:51:06.228 --> 00:51:09.896
What if it's your collaboration?

00:51:09.896 --> 00:51:10.838
This is an opportunity.

00:51:10.838 --> 00:51:16.449
I believe all businesses, all local businesses, have the obligation to figure out a way to work together.

00:51:16.449 --> 00:51:18.322
I love working with spray tan artists.

00:51:18.322 --> 00:51:20.963
I love working with hairstylists.

00:51:20.963 --> 00:51:35.882
I love working with businesses that you might not even think about Bathing suit stores, boutiques, like I said, touristy type things, working with concierge at hotels right, these are collaborations that can build your business.

00:51:35.882 --> 00:51:43.583
But what if you were able to partner with that laser facility for all of those folks that can't laser?

00:51:43.583 --> 00:52:00.135
You are now the place that that laser company feels comfortable referring, and you should experience that laser company's treatments so that you can possibly refer people who, just you, just can't get clear and they just can't stop tweezing or they just can't stop shaving.

00:52:00.436 --> 00:52:00.717
Okay.

00:52:00.717 --> 00:52:06.766
So I want you to think about also offering post-laser care.

00:52:06.766 --> 00:52:14.483
For clients with irritation, pigmentation, ingrowns, you can offer a deluxe vagatial, you can offer facials for them.

00:52:14.483 --> 00:52:20.159
You can offer many, many different things that a kind of churn and burn clinic wouldn't be able to do.

00:52:20.159 --> 00:52:29.277
Right, you can accept referrals for hormonal hair, for facial hair or laser tones that skin the laser just can't treat.

00:52:29.277 --> 00:52:35.418
So those skin tones my words are coming out backwards the skin tones that laser hair can't treat.

00:52:36.320 --> 00:52:40.210
If a laser hair technician says wow, you know what?

00:52:40.210 --> 00:52:47.527
Your hair is just too fine, it is just too light, we're actually not able to do it, I want the next recommendation to be you.

00:52:47.527 --> 00:53:05.021
The next recommendation should be you and vice versa, if you're like I, your hair is so dark and so thick and it is just not making you happy that you're not smooth the entire three weeks and your their, your client, is picking or plucking or whatever they're doing and you just can't get them to stop doing that.

00:53:05.021 --> 00:53:07.681
Maybe the referral needs to be to them.

00:53:07.681 --> 00:53:09.507
Now you have a collaboration.

00:53:09.987 --> 00:53:17.469
Okay, co-host education nights offer contrast and clarity for your clients, deciding between two.

00:53:17.469 --> 00:53:28.358
Okay, if you co-host an experience and those blondies that can't get lasered or have not had success lasering can learn about sugaring and the sugar people can learn about lasering.

00:53:28.358 --> 00:53:29.762
What a nice collaboration.

00:53:29.762 --> 00:53:31.155
It's all the same people in your town.

00:53:31.155 --> 00:53:33.500
Why, why work against each other?

00:53:33.500 --> 00:53:33.940
Right?

00:53:33.940 --> 00:53:53.668
So this is the power of connection over competition, and that is going to be the thing that distinguishes you in your town, the thing that is really the, the glue that builds your business, instead of making you that island over there that people don't really know about.

00:53:53.929 --> 00:54:02.177
Okay, if the laser technician, if the med spa, is referring people to you, there's plenty of other things you can be working on on those people.

00:54:02.177 --> 00:54:12.385
Okay, you're not losing clients, you're expanding your reach, you're building bridges and, honestly, you're showing up as the professional you are.

00:54:12.385 --> 00:54:15.681
And if you do not know how to do that, then we need to keep talking about that.

00:54:15.681 --> 00:54:18.217
You need to contact me and I will work through that with you.

00:54:18.217 --> 00:54:19.461
That's my job, okay.

00:54:19.461 --> 00:54:24.498
So I want you to ask yourself who in my community can I reach out to?

00:54:24.498 --> 00:54:28.168
I want you to reach out, I want you to start a conversation.

00:54:28.168 --> 00:54:33.347
I want you to try their lasers and see what it feels like for yourself before you go bashing it.

00:54:33.347 --> 00:54:36.282
But be the one that goes to that laser place first.

00:54:36.282 --> 00:54:39.978
If there's one in your town, go to it, experience it.

00:54:39.978 --> 00:54:50.684
You cannot talk about any other business unless you absolutely know about it, so make sure that you get yourself really, really educated on what it is you're talking about.

00:54:51.146 --> 00:54:57.485
If you are worried about those handheld lasers, you know, honestly, people get stark gung ho about it.

00:54:57.485 --> 00:54:58.708
The little handheld units.

00:54:58.708 --> 00:55:00.318
They're not reliable.

00:55:00.318 --> 00:55:12.065
There's so many reasons why those aren't great for your skin right, and clients typically come out the gate like a New Year's resolution and think that they're going to be consistent and they're really not.

00:55:12.065 --> 00:55:12.947
Okay.

00:55:12.947 --> 00:55:15.121
So you're not losing business.

00:55:15.121 --> 00:55:21.179
You just have to work on how you communicate and how you collaborate with other businesses in town.

00:55:21.179 --> 00:55:21.760
Okay.

00:55:22.061 --> 00:55:27.324
So I want you to have a bit of an action plan and let's break that down a little bit bit what that might look like.

00:55:27.324 --> 00:55:38.367
Ok, so you're going to start talking in your marketing about doing before and afters right and start talking about glow ups and making skin benefits the headline.

00:55:38.367 --> 00:55:46.681
So if you're someone who does sugaring and facials, what are the benefits, what is the glow up that your client is going to experience and what are the tools you use?

00:55:46.681 --> 00:55:56.186
Well, the tools you use are this skincare line combined with sugar this you know treatment series combined with sugar.

00:55:56.186 --> 00:56:01.302
It's about skincare and the health of the skin, and sugar is the tool that you're using.

00:56:01.302 --> 00:56:08.748
Okay, next thing I want you to think about is creating experiences, not just services.

00:56:08.748 --> 00:56:14.164
So think about smooth skin rituals, seasonal sugar and skin bundles.

00:56:14.164 --> 00:56:21.387
Make the benefits a headline and the calming service that you do a headline.

00:56:21.876 --> 00:56:23.121
People want that feeling.

00:56:23.121 --> 00:56:26.164
They want to understand what they're getting is smooth, glowed up skin.

00:56:26.164 --> 00:56:31.239
They want to understand what their results are going to be and the problem that you solve.

00:56:31.239 --> 00:56:33.965
Sugaring just happens to be the tool that you're using.

00:56:33.965 --> 00:56:42.416
Okay, if you use that first of the glow they're going to get, then how you get there is up to you, the professional, and that's the.

00:56:42.416 --> 00:56:43.581
That's the whole point of this.

00:56:43.581 --> 00:56:46.838
Right, you are the professional, so make sure they understand that.

00:56:47.219 --> 00:56:53.668
And again, one of the tools is the skincare line, the sugar line, and you know this essential oil line.

00:56:53.668 --> 00:56:57.443
All right, that is how you are going to get them to that skin right.

00:56:57.443 --> 00:57:00.675
It's not a competition and I want you to stay visible.

00:57:00.675 --> 00:57:03.583
So don't disappear when laser ads show up, you know.

00:57:03.583 --> 00:57:15.318
Show up stronger with education, with truth and that sweet sugar energy that you have right.

00:57:15.318 --> 00:57:16.543
Show them the way instead of cowering in fear to anyone.

00:57:16.543 --> 00:57:17.547
That's a quote competition in your town?

00:57:17.547 --> 00:57:17.768
All right.

00:57:17.768 --> 00:57:21.197
And here's the other thing be the comeback queen, you know.

00:57:21.197 --> 00:57:21.860
Talk about this.

00:57:21.860 --> 00:57:23.864
Hey, did lasers not work for you?

00:57:23.864 --> 00:57:25.188
Come on back to sugar.

00:57:25.789 --> 00:57:26.773
Their skin didn't love it.

00:57:26.773 --> 00:57:28.677
You're here with the solutions.

00:57:28.677 --> 00:57:32.405
No judgment, Amazing opportunity for you to say.

00:57:32.405 --> 00:57:34.898
Hey you know, other hair removal didn't work for you.

00:57:34.898 --> 00:57:39.559
Come on back and try sugar, all right, because these people are going to try it.

00:57:39.559 --> 00:57:41.443
We don't want to fight them on that.

00:57:41.443 --> 00:57:50.088
We want to educate them on why we are doing a beautiful job with their skin and it's okay if they come back after they try it and it's okay for them to try it.

00:57:50.496 --> 00:57:54.005
Don't have a judgment thing or else your clients will feel like they can't come back to you.

00:57:54.005 --> 00:57:58.242
Okay, so, so, so.

00:57:58.242 --> 00:58:00.568
So many beautiful things about our industry.

00:58:00.568 --> 00:58:11.985
My most favorite is really just how we can work with each other, not against each other, okay, and sugaring is a movement and you are at the heart of it.

00:58:11.985 --> 00:58:18.614
Okay, laser might be having a moment, but sugaring is a movement.

00:58:18.614 --> 00:58:28.139
You're seeing that now, in the very beginning, when there was no one at trade shows talking about sugaring and I'd stand on stage and be like, yes, you should sugar, it's so great and there was no booths.

00:58:28.139 --> 00:58:32.338
Now there's one to four booths at every trade show that you can experience.

00:58:32.338 --> 00:58:33.740
It's a movement.

00:58:33.740 --> 00:58:36.168
You see it on TikTok, you see it on Instagram.

00:58:36.168 --> 00:58:37.458
You're hearing about it.

00:58:37.458 --> 00:58:45.460
Right, you are a part of that movement that is rooted in clean beauty, deep care and real results.

00:58:45.460 --> 00:58:49.068
Okay, and a movement that prioritizes skin.

00:58:49.068 --> 00:58:53.143
It celebrates our bodies and invites everyone in.

00:58:54.184 --> 00:58:56.228
Your service isn't just hair removal.

00:58:56.228 --> 00:59:00.081
Your identity as an esthetician isn't just hair removal.

00:59:00.081 --> 00:59:10.775
It's connection and confidence and care, and confidence and care.

00:59:10.775 --> 00:59:18.215
So, if you have tools in your tool belt and you keep your standards high and you work with other local companies and never forget, you're the reason this industry feels human.

00:59:18.215 --> 00:59:20.481
That's what we need.

00:59:20.481 --> 00:59:25.420
We need for you to reach out and collaborate with other beauty professionals in your industry.

00:59:25.420 --> 00:59:33.746
Reach out to the med spas, reach out to the holistic wellness folks and collaborate, not compete.

00:59:33.746 --> 00:59:36.817
So do not fear lasers, my sweet friends.

00:59:36.817 --> 00:59:44.800
Lasers can they have a beautiful place with for some folks, and they have a place that doesn't work for some folks, and that's okay.

00:59:44.820 --> 00:59:47.496
There's plenty of bodies to go around, okay?

00:59:47.496 --> 01:00:00.128
So if this episode lifted you up and gave you just a little bit of extra insight, I would love it If you would share it with another sugar pro or esthetician um, that needs a reminder has been kind of wondering.

01:00:00.128 --> 01:00:11.090
And if you could do all the things like tag us on Instagram and leave a review, that would be amazing and help us to keep getting the word out about sugar, and the goal is to grow this sweet little movement together.

01:00:11.090 --> 01:00:21.025
I'm proud of you, I see you and I hope that you have a beautifully sweet week filled with sweet success, and I will see you next time on the sugar show.