June 1, 2025
Balls, Backs & Body Parts: Smooth Talk with the SugarMama & Sugar Daddy NYC
Send us a text What happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice. Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorf...
What happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.
Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a thriving business with an all-male staff focused on professional, expert care for clients with male anatomy, regardless of gender identity. His approach fills a crucial gap in the beauty industry, creating a safe space where transgender, non-binary, straight, and gay men all receive specialized care without judgment.
The conversation delves into professional considerations unique to male sugaring - from handling spontaneous physical responses to understanding the wide variations in service requests. They discuss how male clients tend to be exceptionally loyal, following instructions meticulously and maintaining regular appointments, though they often need simplified home care routines. Armando shares his expansion plans beyond sugaring into facials, body treatments, and hair growth services, recognizing opportunities to introduce men to skincare they might not otherwise seek.
For practitioners interested in male sugaring, this episode provides invaluable insights from two industry leaders. Shannon and Armando are developing specialized training through Love to Sugar, promising to elevate standards across the industry. Whether you're a sugaring professional looking to expand your services or simply curious about this specialized practice, you'll appreciate their candid, professional approach to a topic rarely discussed so openly.
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Cheers to your Sweet Success!
00:00 - Meet the Sugar Daddy
03:10 - Armando's Journey to Sugaring
08:36 - Catering to Male Anatomy
14:01 - Trans Inclusion and Professional Boundaries
19:21 - Handling Uncomfortable Situations
29:32 - Beyond Brazilians: Full Body Services
38:03 - Expansion Plans and Future Services
43:09 - Final Thoughts and Collaboration
WEBVTT
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Welcome back to this episode of the Sugar Show.
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I am Shannon, your sugar mama, and today we are talking to the sugar daddy.
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It's so fun because when I first heard about him I thought, ooh, I'm loving the name Cause you know, for obvious reasons, I'm the sugar mama, but also I love what he does, and he has created a space in New York, right there downtown, and he is sugaring all men and he has an all men staff and they sugar male anatomy parts.
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So anyone, no matter how you identify, if you have the parts that you were born with as a male, that is who what Armando does and his team, and they are I say this over and over again, as you'll hear in this episode um, that I adore his staff because they are some of the coolest humans ever.
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Um, but they really are professionals and really good at what they do with their craft.
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Um, I will tell you that if you are prepared to listen to this episode and you are not someone who can talk about slang for body parts, um, we are very professional when we talk about it in the episode, but if that, if you are listening to this and you have small children around, you might want to pop your headphones in only because we do talk about parts Um and we do make some fun jokes, but it's all clean and professional.
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But it might not be appropriate for small kids that are hanging out and to this one, but it is just chock full of information for you.
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And Armando is the ultimate professional and it is an honor to have him on our education team.
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So my most favorite part of this episode is just how real he is and how we just get talking about how to handle things in the treatment room as it relates to the male anatomy.
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So, ladies and gentlemen, my episode with Armando Gualtieri Enjoy.
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I told you that you were going to have such a great experience today and here he is, my favorite sugar daddy in the whole wide planet.
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It's Armando Gualtieri, the sugar daddy.
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Hi, I love that you pronounced my last name correctly.
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Well, I've practiced and practiced.
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That's good.
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I'm very mindful.
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I'm very mindful and practiced.
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That's good, I'm very mindful.
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I'm very mindful, so we're going to get right into it, because so many people have been hearing about you and I just want them to get to know you, like I know you and we got a chance to spend quite a bit of time together in New York at the show, and now we're educating together and I want them to get to know you and your journey and how you can be of assistance as it relates to sugaring men specifically.
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So let's start all the way in the beginning with the Armando story, not even Sugar.
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Daddy.
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Yet what's the Armando backstory before the?
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Sugar Daddy.
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Yeah, there's a a lot of backstory there.
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Let me see if I can condense it.
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I think we all have a lot of backstory right, you're 29.
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What do you mean?
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there's not much you can live a whole life to 29.
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Um, I, um.
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I started out in the industry, um, by as a massage therapist in the spa industry, as a massage therapist in the spa industry, as a massage therapist, and I was doing that as a way to support myself while I was pursuing theater.
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So I was an artist, I'm a writer and an actor and a singer and a lyricist and a director, and I was doing all of that and an actor and a singer and a lyricist and a director, and I was doing all of that.
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That's what my dream was.
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But while I was dancing, I used to massage a lot of my friends and when I got out of college I thought, hmm, I'm a terrible waiter and I don't want to be in an office all day and I wanted to be in charge of myself.
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So I went to massage school and I've been a licensed massage therapist for 30 years.
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And while I was pursuing that and pursuing my theater career, at the same time I was starting to get disillusioned with the theater and starting to try and find something else that interested me.
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And skincare always interested me as an adjunct, because I was working in spas and health clubs that had spas and learning about skincare and I was so fascinated by it and I came to sugaring specifically because about 17 years ago I used to shave my body different parts right, we're talking about specifically my boy parts and when I got waxed the first time at a spa, I was like this is not for me and it was painful.
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I felt like somebody had punched me in the butthole.
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That was that's the first time I've heard that, so we can use that as one of our 10 reasons why.
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Won't feel like someone punched you in the butthole.
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It was like falling on your butt really hard and that feeling like oh, like you'd gotten kicked in the gut and I thought, oh, I'll never do this again.
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And then a roommate of mine had gone to get sugared and I went to get sugared and I was like this is magic, like sure it was uncomfortable, but afterwards my joke now with my clients is you'll be lying in front of you.
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A lot of, a lot of gay men watch real, real housewives I don't, but a lot of gay men watch real housewives.
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So you'll have your hand down your pants during real housewives just touching your balls, being like these feel so good just just because if the results are so good, yeah, so I had these results with sugaring 17 years ago and I got to know my sugars really well and eventually I was like I'm going to learn this, I want to start doing this.
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And that brought me sort of back around to skincare stuff too, because I wanted to learn sugaring and also be able to do the skincare specifically related to sugaring, because you and I talk about this all the time.
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What is your home care routine?
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How do you keep your back and your, all your bits your skin happy after your treatment.
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Um.
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So, anyway, I wound up coming all the way back around, or coming to sugaring, um, and I went to work for this person who was my sugarist, and that was.
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That was a short time.
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I got trained, went to work for him less than a year and then we had a pandemic.
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A little pandemic.
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A little pandemic.
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As the as the Gen Zs used to say, the pandemic.
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And I don't want to make light of it, but you know, sometimes you have to laugh in the story as the as the gen z's used to say, the pandemic.
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Um, and I don't want to make light of it, but you know, sometimes you have to laugh in the face of how terrible it was.
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Yeah, but we were all locked down at home and I had already started seeing clients, had already started seeing clients at the spa and on my own, and um, then I just kept it up with social media and once we were able to go back to work, I took a space, I started people again and by the end of my first year doing it, I was turning people away.
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Yeah.
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Because it was just me, yeah, and then I realized I needed to hire somebody and that this was a viable business.
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Yeah, and the name of the business, the Sugar sugar daddy, just kind of came natural to me.
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I mean, I'm in my daddy era as a as a man.
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Good.
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And so you know, it just seems.
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And you take care of everyone.
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And I take I try to take care of everyone.
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I do yeah you do.
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Now let's be very clear that while you do sugar gay men, you sugar straight men as well.
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Yes, oh, absolutely.
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Because men are men, men are men.
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Men have hearts that need help.
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Correct and not just genitals, but backs and chests and all of that and nose hair and you know, and that's very different from sugaring women because, you know, women sure have hair on their legs.
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But for instance, I have a straight client who comes in who has more hair than I have ever seen on a human being, from the waist down.
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He looks like Mr Did you see his?
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skin.
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No, he looks like Mr Tumnus from the Lion, the Witch and the Wardrobe.
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He looks like a fawn.
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He's just from the waist down he's just fur.
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He looks like he's wearing fur pants and he's a great guy.
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And he comes in.
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He said for hygiene.
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He's like I just do my crack because you know it's easier to keep clean.
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And I've been convincing them, though I said listen, at some point you're going to want to do the front with me, because you're never going to go back if you do it.
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Yeah, little by little he's creeping closer to it, yeah.
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Because he trims, and he trims there in the front, and so I wanted to do.
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You know, I do want to talk about parts for just a second with you, because you and I talked about this last week on, because we're creating, by the way, to let the audience know, we're creating this very cool class together.
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Extra, extra, yeah, hello together extra, extra, yeah.
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But what I do want to make sure that people understand is there are many different ways that you can sugar men, women.
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It's like Brazilian bikini you know which.
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Which level do you want?
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Your?
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You know your landing strip right, yeah, why do you?
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Want it.
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Is it a martini glass taco chip?
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You know, a landing strip?
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What do you want?
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Sure?
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with Is it?
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a martini glass, taco chip, you know?
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A landing strip?
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What do you want?
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Sure, with men, if you think about it, there are plenty of men who just want their crack, just want the crack of the tank, just want their balls, just don't want their legs, they want their butt cheeks done.
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There's different.
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You know areas that men need and they don't.
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For example, in the class we talk about, they don't get their legs sugared, some of them, and so they don't want it to look like they're wearing bare skin briefs, you know you've got to feather it in.
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It's got to look blended.
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There's blending involved without just, you know, sugar.
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There's a straight line and a lot of men I think there's a lot of sugarists that don't realize that if a man wants a Brazilian, that means a lot of different things.
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It means a lot of different things, to a lot of different men and to a lot of different spas and salons who do men.
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Yes.
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There aren't a lot of them, but yeah, I mean some of them.
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They don't want the entire top done, that's right.
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They just want the shaft, the balls, the taint, the boot the crack, leave the top.
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My biggest, probably the best seller on our service menu, is what we call the crack and sack and that means penis shaft, scrotum, taint and right around the anus or you know, right up the crack, and that's going to vary wildly from human to human because of the differences in the anatomy and hair growth and everything.
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But sometimes, and you want to do that so it looks natural.
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So some people will ask for something very specific and you know that's just customer service.
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You can do what they want.
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But I have a way of doing it that looks natural and if somebody wants an adjustment from there, we can.
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But that's to your point about there are different ways to sugar different people.
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With women there's a certain amount of variation, but with men the amount of hair is wildly different.
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I mean, the anatomy is going to be different for men and women too, right, from woman to woman, from man to man, it's going to be different.
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But what's the style, what is the, what do we want it to look like?
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And then learning to adjust to that customer, to that client.
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Yeah, I'm just going to talk about it because there are going to be some people that want to know about the trans population and how you handle that in your shop.
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Um, my shop is, uh, open to everyone, but we do specifically target men.
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We're all male estheticians, by the way.
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Yes, that's right, oh my love.
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If you're ever in new york and you're a guy, please go to sugar daddy's, because your staff, I I fell in love with all of them in new york, yeah you did all of them.
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And if I was a dude, I'd be like I have legs in the air for you, like I just adore you.
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So and I adore you guys.
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Jay and James both said to tell you hi, hi, mr James and Jay.
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Yeah, which sounds like it should be a 70s sitcom, mr James and Jay.
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The trans community there's so many gender variations now.
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Right, there's so many ways of talking about gender that I almost feel awkward saying we cater to men, but that's the quickest way I can get to the idea of what we do.
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So we cater to anyone born with a penis, right?
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Somebody that has a penis that identifies as female or non-binary, come on in.
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We work on trans men as well.
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We don't have as big a community of trans men coming to see us.
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But I think the problem for the trans community in general, and even for the non-binary community a little as well, is that there's a lot of talk in the news and in the social circles about the genitals of a trans person, right, there's always this curiosity Did a person assigned female at birth have top surgery?
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Have they had bottom surgery?
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Right, that's the thing top or bottom surgery.
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And a trans woman, somebody who was assigned male at birth, do they still have a penis?
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And obviously we need to know that as a business, right, because we need to know what we're working on, but there's an inordinate focus on it, a sort of prurient curiosity that comes from outside.
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But we're a place where you can feel comfortable being whoever you are, and that's really vitally important.
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That's why we do also welcome straight men, because straight men who come into our space know that they're going to get expert care for their bodies and a trans person or a non-binary person, I hope they know also that they're going to get sensitive care, that we are just here to do the work.
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Yeah, being as straightforward and professional as possible with everybody is what you can identify however you like.
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Correct you just you have a penis and balls and you know you need them done.
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You need them smooth, right we?
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got you to bring it in.
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You know like bring all your parts, yeah, and you know that's really important to say as well, because um female parts in this conversation, you're you're not as savvy on how to do that as I am right, it's true, and I'm not afraid to admit that too, because I'm much better with you know, assigned male at birth, male parts we're talking about, about sex, uh, identification, right, male or female about body parts?
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um, yeah, we're, that's our expertise, and so we often tell um cis women who call or inquire we don't.
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You know, we don't service you, not because you're not welcome, but because there are other people who are going to be more expert at this for you yeah we also intricacies, intricacies.
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There are intricacies.
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Yes, that intricacies I need my afternoon coffee.
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Yeah, there are.
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They're just.
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You know, they're just little details that you're not used to doing all the time, and we aren't either.
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If we're not doing a lot of both, yeah sure and there are so many places, so many places in new york city where a cis woman uh, right, like a woman can go and get her cis woman, specifically, can go and get her parts done.
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A trans person, a trans woman, who may or may not have her penis, is going to have a harder time walking into a place looking extremely feminine, looking like a woman, being a woman, going into a space and then explaining oh, by the way, because it can be uncomfortable for them, right, to be like ugh.
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But I'll tell you that again, we are just about making sure we're being professional all the time, right, great, bring your parts in, we're good, you don't have to explain anything, you're just who you are.
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And I think that's when we start talking about safe spaces.
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A lot in the social justice world there's a talk about safe spaces For women.
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Going to a spa where they're welcome is a safe space.
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For a man, going to that same spa where they're welcome is a safe space for a man?
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Going to that same spa where they're told we only do men's backs or arms or shoulders or tests, it's like, oh, suddenly I'm not welcome here, right, I'm not fully, you're not fully seeing me, right, sure, sure so you had talked about the, uh, the sign in the spa oh, good lord yeah
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someone, one of my clients, told me they went into a spa and they saw a sign and the sign said something like I'm paraphrasing probably very badly, if you get an erection, we will end the service.
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And I thought well, that's ludicrous, because any man will tell you that sometimes it just happens for no reason.
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And, more importantly, if you're on the table and somebody's touching you, you're probably going to your body's going to respond somehow and you can't control that.
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Like, sometimes, the more you think, don't think about elephants, what do you think about?
00:17:32.414 --> 00:17:32.595
Yeah.
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So, yeah, so, let's talk about that, let's talk about that and we're going to talk about that in depth in the class.
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Let's talk about that in general, on how, what you do.
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If someone does, I know how I am I'd love to hear your side.
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What?
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You do if someone does, and is there any way to kind of not prevent it but maybe not encourage?
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You know like, is there ways that you think about?
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baseball Like you know how can, how can we do that?
00:18:00.027 --> 00:18:03.986
Because it's it's a very interesting topic that not a lot of people talk about.
00:18:03.986 --> 00:18:10.688
There's no other podcast that does sugar, but you know that we're not really talking about on, and I would love to hear your perspective.
00:18:11.067 --> 00:18:17.796
I think there should be a frankness about it too, which is why this is great for this we're talking here on the podcast.
00:18:17.796 --> 00:18:33.236
Well, first of all, I'll make a joke, because a lot of times people will call up and it'll be their first time and they're very nervous and have a lot of questions, and I like to be the front face of the business and talk to these people directly when they're new and have questions.
00:18:33.236 --> 00:18:34.338
Somebody will say what happens if I get an erection?
00:18:34.338 --> 00:18:35.721
And I said great, it works, that's what you want.
00:18:35.721 --> 00:18:40.726
If you get an erection when somebody is touching you, then your body's responding the way it's supposed to.
00:18:40.746 --> 00:18:41.367
It's supposed to.
00:18:41.607 --> 00:18:46.346
Great, as long as we don't go beyond that, and you know what these boundaries are.
00:18:46.346 --> 00:19:00.090
Yes, I'm not helping you with it, Correct, I'm not even going to and I'm going to probably stop manipulating it, because when you're sugaring, you're touching a lot and you try to get the customer client to help as much as possible.
00:19:00.090 --> 00:19:10.451
But if you get a boner, I'm going to ask you to move it, you know, because I'm not going to encourage that, the sensations of having somebody else touching you.
00:19:10.451 --> 00:19:11.836
And you know the creams and potions.
00:19:11.836 --> 00:19:16.432
If we get to that at the end I say lotions and potions, the soothing stuff that we put on at the end.
00:19:16.432 --> 00:19:20.375
Right, you know you can't be rubbing cream on somebody's erection.
00:19:20.375 --> 00:19:25.688
So you give it to them and you say, here, put this on your balls, put this on your taint, and you know, be on your way.
00:19:25.749 --> 00:19:27.191
It'll feel great and you can do it for you.
00:19:27.191 --> 00:19:28.212
Yeah, what?
00:19:28.973 --> 00:19:40.532
it'll feel really great, but you're gonna do that yeah and I'm sure they're very, very glad that you just let them handle it.
00:19:40.532 --> 00:19:42.220
Yeah, yeah, I mean, I think people do get embarrassed, you know people do get ashamed.
00:19:42.220 --> 00:19:47.531
Um, you know, there's there's going to be that odd client that maybe is trying to be inappropriate, and then you have to deal with that too.
00:19:48.012 --> 00:19:49.295
Yeah, how do you deal with?
00:19:49.335 --> 00:19:52.339
that I try to deflect.
00:19:52.339 --> 00:19:53.207
I try to.
00:19:53.207 --> 00:20:07.817
I may make a joke about something and skirt around it, most times by moving onto something professional.
00:20:07.817 --> 00:20:10.990
The energy will change.
00:20:10.990 --> 00:20:19.017
If it doesn't change and somebody is really pushing the issue, I'll say I'm at the office, this is my business.
00:20:19.017 --> 00:20:21.368
Yeah, and I'll be pretty frank about it.
00:20:21.368 --> 00:20:24.315
Yeah, and people get it.
00:20:24.315 --> 00:20:26.446
You know you don't have to do too much.
00:20:26.446 --> 00:20:28.811
I think it's best to just be straightforward about people.
00:20:29.673 --> 00:20:29.874
Yeah.
00:20:29.874 --> 00:20:38.748
I usually tell my students and fellow estheticians I'm like listen, it's how you present yourself at the table Number one.
00:20:38.888 --> 00:20:39.128
Yeah.
00:20:39.529 --> 00:20:47.648
Right, it is how you, what you're talking about while you're sugaring them, which is things that you know.
00:20:47.648 --> 00:20:49.351
We just talk about the world and whatever.
00:20:49.351 --> 00:20:55.259
We're not focusing on their parts with them, on this like journey of me touching you.
00:20:55.259 --> 00:21:03.617
Right, yeah, and it's really about taking charge of your professional service.
00:21:03.617 --> 00:21:04.419
That's right.
00:21:04.419 --> 00:21:12.638
You know, I'll tell you, um, I was, um, my, I was dating someone and I was like are you okay that I sugar men?
00:21:12.638 --> 00:21:19.530
You know, that's kind of a thing if you're dating a man that you're also touching other men With naked men all day, yeah.
00:21:19.671 --> 00:21:20.727
Right, right, and for you.
00:21:20.727 --> 00:21:22.092
You know you're with naked men all day.
00:21:22.092 --> 00:21:26.996
You have a boyfriend, you're like, you know you're all right with this Kind of what I do.
00:21:26.996 --> 00:21:35.111
And his comment was well, you're professional, that's what you do for a living, like someone who is in the medical field.
00:21:35.111 --> 00:21:43.846
Yeah, I wouldn't feel any differently, right, so that's how you carry yourself in the treatment room is very similar to being in the medical field.
00:21:43.846 --> 00:21:53.807
If I have to do something with your parts, put in a catheter, uh, shape you because you're going into surgery, whatever, whatever it is, you're a professional.
00:21:53.807 --> 00:21:54.891
A nurse is a professional.
00:21:54.891 --> 00:21:55.733
Doctors are personal.
00:21:55.794 --> 00:22:02.836
Sorry, yeah yeah, so it's how you present it, and I love the fact that you're like, hey, you know, this isn't what we do here.
00:22:02.836 --> 00:22:05.905
Yeah, so just stop asking.
00:22:06.346 --> 00:22:10.695
Done and if anything right, and there's a funny thing.
00:22:10.695 --> 00:22:12.886
You've brought up two things that hope I remember.
00:22:12.886 --> 00:22:14.371
I want to talk about each of them.
00:22:14.371 --> 00:22:25.821
One of them, what you said, reminded me of what do I do in the treatment room when something might be getting uncomfortable, and I find that the topic of conversation, what the topic of conversation is right.
00:22:25.821 --> 00:22:29.720
There's always going to be lulls in the conversation, except except with you and me.
00:22:29.720 --> 00:22:45.156
We never stop talking, but there might be a lull and during that pause maybe somebody's mind is going somewhere else and if I see something starting to stir, I will start the topic something.
00:22:45.617 --> 00:22:51.538
Yeah, just to get them in the room present with me talking, so that it's off of that.
00:22:51.538 --> 00:23:00.250
The other thing is being professional and presenting your best professional face all the time.
00:23:00.250 --> 00:23:18.980
That's related to something we also talked about at one point, about dealing with people who have had trauma in their past and people that come in even on a much lighter scale, people that are uncomfortable getting naked.
00:23:18.980 --> 00:23:23.153
Yeah, I'm very comfortable taking my clothes off in front of a group of people.
00:23:23.153 --> 00:23:25.685
I've been a model for you know, I've been an artist model.
00:23:25.766 --> 00:23:27.748
I've been sugared as a demo model.
00:23:27.748 --> 00:23:29.650
Also, you're smoking hot, so there's that.
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